Arbolus Intelligence

Wave HQ

waveapps.com · Toronto, Canada

Wave is a financial software company that provides free, cloud-based accounting, invoicing, and receipt-scanning tools for small businesses, and monetizes through payment processing, payroll services, and related financial products. Its platform is designed for freelancers, entrepreneurs, and very small businesses to manage bookkeeping, billing, and cash flow in one place. Wave primarily serves customers in North America and other English-speaking markets via its web and mobile applications.

  • Accounting & Bookkeeping Software
  • Payment Processing
  • Payroll
Listed in
Revenue
$60.0M
Employees
350
Founded
2009
Headquarters
Toronto, Canada

What 7 Arbolus experts think of Wave HQ

NPS distribution is strongly positive, with scores mainly clustered between 8-10. Most experts have been customers for more than one year, indicating high stickiness. Qualitative feedback highlights the tool’s utility for invoicing, ease of use, and strong fit for small business workflows. Renewal intent signals are limited, but established users show high advocacy and ongoing usage. Main themes include seamless invoicing, integrated payments, and utility for tax management.Overall Customer Sentiment: Positive

Who reviewed Wave HQ

Total customers 7 7 current · 0 former
Reviews growth +6 in six months
Seniority of respondents
  • C-Suite 50% (4)
  • Director 50% (4)
Design Executive C-Suite NPS 10 Submitted Jun 2026
Founder Director NPS 8 Submitted May 2026
Revenue Generalist Not specified NPS 8 Undecided Submitted May 2026

Employer names and spend open in the full report, along with the other 4 customers.

Everything 7 customers told us about Wave HQ.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

42 Net Promoter Score, from 7 scored reviews
  • Promoters 4
  • Passives 2
  • Detractors 1

Cumulative NPS by month

+0 over 5 months
  • Apr 9
  • May 8
  • Jun 8
  • Sep 8
  • Oct 9

Net Promoter Score across 1 reviews, accumulated up to each month. Category median 42 across 1 companies.

Praised

  • Upselling to Growing Clients
  • AI-Driven Forecasting
  • Expand Platform Capabilities
  • Fits Growing Small Businesses

Criticised

  • Not Suited for Microtransactions
  • Limited Direct User Feedback
  • Potential Platform Limitations
  • Switching to Simpler Alternatives for Small Scale Needs

What customers say

Fits Growing Small Businesses
“I definitely recommend it for someone running a small business needing to charge taxes; it’s straightforward and effective for real businesses.”
Integrated Credit Card Payments
“The credit card feature makes it much easier for our clients to pay us, which has sped up payment cycles noticeably.”
Crucial for Small Business Invoicing
“We use this all the time for invoicing clients, and it’s been really easy and essential for our business operations.”

Renewal intent

Plan to renew 50%
  • Will renew 1
  • Undecided 1
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 100% 1 answer
  • Not specified 0% 1 answer
  • 9/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers

Report

Customer Report - Oct 2026 Oct 2026 7 + 1

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