Webflow
Webflow is a no-code web design and development platform that enables designers, marketers, and businesses to visually build responsive websites, host them, and manage content without writing code. The company generates revenue through subscription plans for its design and CMS tools, site hosting, and workspace plans for teams and enterprises, as well as ecommerce functionality. It primarily serves SMBs, agencies, and in-house teams looking to build and manage websites more efficiently than with traditional development workflows.
- No-Code & Low-Code Platforms
- E-commerce Platforms & Storefronts
- Website Hosting & CMS
- Revenue
- $120.0M
- Employees
- 700
- Founded
- 2013
- Headquarters
- San Francisco, United States of America
What 76 Arbolus experts think of Webflow
The NPS distribution is skewed positively, with the majority of scores between 7 and 10, suggesting good customer advocacy. Renewal intent is high among satisfied agencies and enterprises, though a minority are undecided due to gaps in advanced features and price increases. Stickiness is strongest among users with over one year of implementation and those deeply integrated with Webflow in their production workflow. Key themes include satisfaction with ease of use and design flexibility, balanced by concerns over lagging AI, advanced web app capabilities, and rising costs.Overall Customer Sentiment: Positive
Who reviewed Webflow
- C-Suite 72% (55)
- Director 14% (11)
- Manager 14% (11)
Employer names and spend open in the full report, along with the other 73 customers.
Everything 76 customers told us about Webflow.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
16 Net Promoter Score, from 71 scored reviews- Promoters 24
- Passives 35
- Detractors 12
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 10 reviews, accumulated up to each month. Category median 27 across 10 companies.
Praised
- AI-Driven Prototyping Features
- Enhancing SEO Optimization
- No-Code App Builder Expansion
- Integration with Marketing Stack
Criticised
- SEO and Price Sensitivity
- No/Low-Code App Building Limitations
- Lack of Advanced AI and Flexibility
- AI-Driven Competitors
What customers say
Renewal intent
Plan to renew 55%Plan to renew, by seniority
- 63% 35 answers
- 50% 8 answers
- 57% 7 answers
- 30% 10 answers
- 8.3/10 Average score from customers who will renew
- 7.5/10 Average score from undecided customers
- 6.4/10 Average score from customers not renewing
Top alternatives
Most weighed by Webflow customers
Report
More in Marketing & Advertising and Commerce & Marketplaces
Other companies in both categories with a customer report.
For people who use Webflow
Do you use Webflow at work?
Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.
- 76 customers of Webflow have already contributed
Takes a few minutes. Your identity stays anonymous.