Zebra Technologies
Zebra Technologies is a global provider of enterprise asset intelligence solutions, offering barcode printers and scanners, mobile computers, RFID, real-time location systems, and related software to help businesses track assets, people, and transactions. It serves industries such as retail, manufacturing, transportation and logistics, healthcare, and the public sector, generating revenue through the sale of hardware, software, and services, including maintenance and support. The company also provides workflow optimization and data capture solutions that integrate with customers’ operational and IT systems.
- IoT & Edge Platforms
- Asset Performance Management
- IT Consulting & Implementation
- Revenue
- $5.4B
- Employees
- 10,500
- Founded
- 1969
- Headquarters
- Lincolnshire, United States of America
What 45 Arbolus experts think of Zebra Technologies
The NPS distribution is strong, with 70% of respondents rating 8 or above, indicating high satisfaction. Renewal intent, however, is mixed: while most influencers lean toward renewal, a significant minority remain unsure, especially in high spend brackets. Stickiness is high, with most customers in the more than 1 year implementation stage and rare cases of pilot phase adoption. Key qualitative themes highlight satisfaction with the platform's core capabilities and vendor support, but concerns remain around customization and rising complexity as Zebra grows. Overall Customer Sentiment: Positive
Who reviewed Zebra Technologies
- C-Suite 64% (29)
- Director 22% (10)
- Manager 13% (6)
Employer names and spend open in the full report, along with the other 42 customers.
Everything 45 customers told us about Zebra Technologies.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
44 Net Promoter Score, from 45 scored reviews- Promoters 25
- Passives 15
- Detractors 5
Cumulative NPS by month
+1 over 6 months- Mar 8
- May 9
- Jun 9
- Jul 8
- Aug 9
- Sep 9
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 38 across 2 companies.
Praised
- Full Package Utilization
- Expansion into Additional Markets
- Greater Customization Demand
- Collaborative Vendor Relationship
Criticised
- Competitor Customization Agility
- Risk of Increased Vendor Rigidity
- Cost Pressures Due to Expansion
- Reduced Flexibility of Large Vendors
What customers say
Renewal intent
Plan to renew 59%Plan to renew, by seniority
- 50% 12 answers
- 80% 5 answers
- 8.8/10 Average score from customers who will renew
- 7.5/10 Average score from undecided customers
- 7.7/10 Average score from customers not renewing
Top alternatives
Most weighed by Zebra Technologies customers
Report
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