AAB Group
AAB Group is a UK-based professional services firm providing accountancy, tax, audit, payroll, corporate finance, and related advisory services to businesses and individuals, with a focus on growth companies and mid-market clients. The firm generates revenue through recurring compliance services and project-based advisory and transaction work. It also offers outsourced finance, HR, and consulting services across multiple offices in the UK and internationally.
- Accounting & Bookkeeping Software
- IT Consulting & Implementation
- Revenue
- $75.0M
- Employees
- 650
- Founded
- 1990
- Headquarters
- Aberdeen, United Kingdom
What 11 Arbolus experts think of AAB Group
NPS scores skew highly positive, with most experts reporting scores of 8 or higher and only one detractor outlier. Renewal intent is strong among higher spenders and established users; only one expert indicated intent not to renew, and another is unsure due to operational changes rather than dissatisfaction. The vast majority are in the MoreThan1Year implementation stage, signaling service stickiness. Qualitative feedback highlights strengths in advisory depth, responsive teams, and competitive pricing, with caution noted around customer service during periods of internal restructuring.Overall Customer Sentiment: Positive
Who reviewed AAB Group
- C-Suite 73% (8)
- Director 18% (2)
- Manager 9% (1)
Employer names and spend open in the full report, along with the other 8 customers.
Everything 11 customers told us about AAB Group.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
18 Net Promoter Score, from 11 scored reviews- Promoters 3
- Passives 7
- Detractors 1
Cumulative NPS by month
+1 over 4 months- May 7
- Mar 7
- Sep 8
- Oct 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 14 across 2 companies.
Praised
- Selective Expansion with Demonstrated Value
- AI-Driven Efficiency Gains
- International Expansion Needs
- Reliability and High-Quality Support
Criticised
- Uncertainty After Acquisition
- Manual Processes and Lack of Automation
- Customer Service During Growth
- Operational Integration Challenges
What customers say
Renewal intent
Plan to renew 78%Plan to renew, by seniority
- 67% 6 answers
- 100% 2 answers
- 100% 1 answer
- 8.1/10 Average score from customers who will renew
- 2/10 Average score from undecided customers
- 9/10 Average score from customers not renewing
Top alternatives
Most weighed by AAB Group customers
Report
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