AC Nielsen
AC Nielsen (Nielsen) is a global market research and consumer insights company that provides measurement and analytics on media audiences, retail sales, and consumer behavior to brands, retailers, and media owners. It generates revenue through subscription-based data services, syndicated research, and custom consulting projects that help clients make marketing, product, and media investment decisions.
- Revenue
- $3.6B
- Employees
- 30,000
- Founded
- 1923
- Headquarters
- Sydney, Australia
What 17 Arbolus experts think of AC Nielsen
NPS scores are highly positive, with 57% of responses rating NPS ≥8 and 21% giving the highest score of 10. Renewal intent is strong among Influencers, with no indication of immediate churn and several high spenders committed to ongoing investment. Stickiness is reinforced by 79% of respondents being in the 'MoreThan1Year' stage, demonstrating robust adoption. Key themes include high satisfaction in mature deployments and strong correlation between high spend and sentiment.Positive
Who reviewed AC Nielsen
- C-Suite 60% (10)
- Director 13% (2)
- Manager 27% (5)
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Sentiment
35 Net Promoter Score, from 17 scored reviews- Promoters 9
- Passives 5
- Detractors 3
Cumulative NPS by month
+1 over 6 months- Nov 7
- Dec 8
- Mar 8
- Jun 8
- Jul 8
- Sep 8
Net Promoter Score across 3 reviews, accumulated up to each month. Category median 27 across 3 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 33% 6 answers
- 100% 1 answer
- 100% 1 answer
- 8/10 Average score from customers who will renew
- 7.8/10 Average score from undecided customers
Top alternatives
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