Ada
Ada is a customer service automation platform that enables businesses to build and deploy AI-powered chatbots and virtual agents for customer support across web, mobile, and messaging channels. The company serves mid-market and enterprise brands by automating common inquiries, integrating with existing support tools, and deflecting tickets from human agents. It generates revenue through subscription-based SaaS plans and related services.
- Conversational AI & Chatbots
- Customer Support & Help Desk
- Revenue
- $65.0M
- Employees
- 350
- Founded
- 2016
- Headquarters
- Toronto, Canada
What 22 Arbolus experts think of Ada
NPS distribution is positive: 40% Promoters (NPS 9-10), 40% Passives (NPS 7-8), and 20% Detractors (NPS ≤6). Renewal intent is strong among high spenders and long-term users, while churn signals are present among mid/low spenders and offboarding customers. Stickiness is high with 60% implemented for over a year, but 20% are in the pilot or offboarding phases, indicating both successful adoption and pockets of attrition.Overall Customer Sentiment: Positive
Who reviewed Ada
- C-Suite 68% (15)
- Director 27% (6)
- Manager 5% (1)
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Sentiment
22 Net Promoter Score, from 22 scored reviews- Promoters 10
- Passives 7
- Detractors 5
Cumulative NPS by month
+1 over 6 months- Oct 7
- Jan 7
- Feb 8
- May 8
- Jun 8
- Aug 8
Net Promoter Score across 10 reviews, accumulated up to each month. Category median 23 across 10 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 40%Plan to renew, by seniority
- 40% 10 answers
- 50% 4 answers
- 0% 1 answer
- 9.2/10 Average score from customers who will renew
- 7.8/10 Average score from undecided customers
- 5.4/10 Average score from customers not renewing
Top alternatives
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