Artefact

artefact.com · Paris, France

Artefact is a global data and digital consulting firm that helps enterprises use data, AI, and digital marketing to improve customer acquisition, personalization, and operational performance. It offers consulting, data strategy, data engineering, and media activation services, typically working with large brands across sectors such as retail, consumer goods, and financial services. The company generates revenue through professional services, managed services, and long-term transformation programs.

  • Digital & Marketing Agency Services
  • Data Integration & ETL
  • Business Intelligence & Dashboards
Revenue
$180.0M
Employees
1,300
Founded
2014
Headquarters
Paris, France

What 19 Arbolus experts think of Artefact

NPS scores in the sample vary significantly, with promoters (scores 9–10) present but several detractors and neutrals (scores 4–8) noted. High spenders and long-tenured clients express above-average satisfaction and clear renewal intent, while some offboarding or pilot-stage customers show mixed or negative sentiment. Experts highlight Artefact’s consulting skills, integration strength, and ability to deliver complex solutions, though areas like project management rigor, account follow-up, and technical execution are cited as improvement areas. Overall feedback is bifurcated—some advocate for the vendor’s strategic partnership, others note quality and process weaknesses. Overall Customer Sentiment: Neutral

Who reviewed Artefact

Total customers 19 17 current · 2 former
Reviews growth +4 in six months
Seniority of respondents
  • C-Suite 53% (10)
  • Director 32% (6)
  • Manager 16% (3)
Revenue Leader C-Suite NPS 8 Will renew
Data Analyst Manager NPS 8 Will renew
Executive C-Suite NPS 8 Will renew

Employer names and spend open in the full report, along with the other 16 customers.

Everything 19 customers told us about Artefact.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

-5 Net Promoter Score, from 19 scored reviews
  • Promoters 4
  • Passives 10
  • Detractors 5

Cumulative NPS by month

+0 over 6 months
  • Aug 7
  • Sep 7
  • Oct 8
  • Mar 7
  • Jun 7
  • Oct 7

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 10 across 2 companies.

Praised

  • Strategic Partnership and Relationship Building
  • Deep Understanding of Business and Use Cases
  • Balanced Skill Set from Strategy to Execution
  • Data Analytics Market Growth

Criticised

  • Insufficient Technical Detail
  • Slow Ramp-up in Complex Operations
  • Poor Project Management and Account Follow-up
  • Competitive Performance Concerns

What customers say

Strategic Partnership and Relationship Building
“Artefact is highly effective at building local relationships and facilitating quick, collaborative scope development, which accelerates decision-making within large, decentralized organizations.”
Deep Understanding of Business and Use Cases
“Their understanding of our use cases—especially in building solutions for personalization and customer engagement—has been outstanding and puts them ahead of alternatives.”
Balanced Skill Set from Strategy to Execution
“Artefact brings a good balance of strategic consulting and execution skills, seamlessly interfacing at all organizational levels and providing a full suite from ideation through MVP to scalable solutions.”

Renewal intent

Plan to renew 53%
  • Will renew 9
  • Undecided 6
  • Not renewing 2

Plan to renew, by seniority

  • C-Suite 56% 9 answers
  • Director 40% 5 answers
  • Manager 67% 3 answers
  • 8.6/10 Average score from customers who will renew
  • 6.7/10 Average score from undecided customers
  • 6.5/10 Average score from customers not renewing

Top alternatives

Most weighed by Artefact customers

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