Arbolus Intelligence

Atlassian (Bitbucket)

bitbucket.org · Sydney, Australia

Bitbucket is a Git-based source code hosting and collaboration platform from Atlassian that enables software development teams to manage repositories, perform code reviews, and automate CI/CD workflows. It serves developers and engineering organizations with cloud and self-managed deployment options, integrating tightly with other Atlassian tools like Jira and Confluence. Revenue is generated through subscription plans for hosted and self-managed instances, as well as enterprise licensing.

  • API Management & Integration
  • CI/CD & DevOps
Listed in
Revenue
$80.0M
Employees
500
Founded
2008
Headquarters
Sydney, Australia

What 17 Arbolus experts think of Atlassian (Bitbucket)

NPS scores are strong, with several promoters (NPS 9–10) and a majority reporting scores above 7, especially among users with more than one year of experience. Renewal intent correlates positively with high spend and longer adoption, indicating satisfaction among larger enterprise customers. Stickiness is high among those with established workflows, especially where Bitbucket is integrated with other Atlassian tools. Key feedback themes are seamless integration, strong enterprise support, and a need for improved community and flexibility. Overall Customer Sentiment: Positive

Who reviewed Atlassian (Bitbucket)

Total customers 17 16 current · 1 former
Reviews growth +17 in six months
Seniority of respondents
  • C-Suite 67% (11)
  • Director 13% (2)
  • Manager 20% (3)
Engineering Engineer Not specified NPS 6 Submitted Aug 2026
Executive C-Suite NPS 8 Submitted Apr 2026
Engineering Leader C-Suite NPS 9 Will renew Submitted May 2026

Employer names and spend open in the full report, along with the other 14 customers.

Everything 17 customers told us about Atlassian (Bitbucket).

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

11 Net Promoter Score, from 17 scored reviews
  • Promoters 7
  • Passives 5
  • Detractors 5

Cumulative NPS by month

+0 over 6 months
  • Mar 8
  • Apr 8
  • May 8
  • Jun 7
  • Jul 7
  • Aug 8

Net Promoter Score across 3 reviews, accumulated up to each month. Category median 61 across 3 companies.

Praised

  • Improve Community Functionality
  • Broaden Support for Open-Source
  • Enhance Collaboration and Automation
  • Strong Atlassian Integration

Criticised

  • AI-Enhanced Competition
  • Losing Ground to Community-Driven Platforms
  • Competitive Switching Risk
  • Limited Community Engagement

What customers say

Strong Atlassian Integration
“I would recommend Bitbucket if you already use Jira or other Atlassian products—it’s reliable and integrates well.”
Reliable Collaboration Platform
“We needed a reliable platform for source code management and team collaboration, and that’s what Bitbucket delivered.”
Enterprise Workflow and Security
“The key deciding factors were repository management, integration with Jira, security, usability, and supporting enterprise development workflows.”

Renewal intent

Plan to renew 50%
  • Will renew 3
  • Undecided 1
  • Not renewing 2

Plan to renew, by seniority

  • C-Suite 25% 4 answers
  • Manager 100% 1 answer
  • Not specified 100% 1 answer
  • 9.3/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers
  • 4/10 Average score from customers not renewing

Top alternatives

Most weighed by Atlassian (Bitbucket) customers

Report

Customer Report - Sep 2026 Sep 2026 17 + 0

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