Arbolus Intelligence

Attio, Ltd.

attio.com · Londonderry County Borough, United Kingdom

Attio is a software company that provides a collaborative, API-friendly customer relationship management (CRM) platform designed for modern go-to-market and product-led teams. Its product combines a real-time data model, shared workspaces, and integrations with email and other systems to help businesses manage contacts, deals, and workflows. The company generates revenue through subscription fees for its cloud-based CRM and related features.

  • Sales CRM
  • Sales Intelligence & Prospecting
  • Workflow Automation
Listed in
Revenue
$8.0M
Employees
80
Founded
2019
Headquarters
Londonderry County Borough, United Kingdom

What 67 Arbolus experts think of Attio, Ltd.

NPS is strongly positive: 8–10 ratings are common, with several 9s and 10s, mainly from operational and founder-level roles. Renewal intent is solid but sometimes qualified by scaling and ROI needs. Stickiness is high, particularly where Attio is a core system across Sales, Ops, and Customer Success. Key feedback praises Attio's modern UI, configurability, and automation, while development areas include deeper AI features, enterprise reporting, and more integrations. Some concerns about future innovation and ecosystem maturity temper overall enthusiasm.Overall Customer Sentiment: Positive

Who reviewed Attio, Ltd.

Total customers 67 62 current · 5 former
Reviews growth +53 in six months
Seniority of respondents
  • C-Suite 75% (50)
  • Director 18% (12)
  • Manager 7% (5)
Founder C-Suite NPS 9 Will renew Submitted Aug 2026
Strategy Analyst C-Suite NPS 8 Submitted Apr 2026
Generalist Partner C-Suite NPS 7 Undecided Submitted Nov 2025

Employer names and spend open in the full report, along with the other 64 customers.

Everything 67 customers told us about Attio, Ltd..

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

29 Net Promoter Score, from 67 scored reviews
  • Promoters 30
  • Passives 27
  • Detractors 10

Cumulative NPS by month

+0 over 6 months
  • Apr 8
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 10 reviews, accumulated up to each month. Category median 27 across 10 companies.

Praised

  • Flexible Data Model for Cross-Functional Use
  • Enterprise Integrations and Reporting
  • AI Workflow Automation
  • Configurability and Ease of Use

Criticised

  • API Pricing and Rate-Limit Risks
  • Potential for Competitive Displacement
  • Ecosystem Maturity and Innovation Pace
  • Missing Enterprise Controls

What customers say

Configurability and Ease of Use
“I expected to spend weeks setting up a CRM, but with Attio the initial import took minutes and I could immediately start to use it.”
API and Automation-First
“Attio behaves like a database we control—our automation reads and writes records, which was impossible with other CRMs.”
System of Record Supporting Automation
“We rely on Attio because it serves as our central operating system for customer data and internal execution, helping teams work from the same data.”

Renewal intent

Plan to renew 51%
  • Will renew 19
  • Undecided 14
  • Not renewing 4

Plan to renew, by seniority

  • C-Suite 48% 27 answers
  • Director 63% 8 answers
  • Not specified 50% 2 answers
  • 9.2/10 Average score from customers who will renew
  • 6.9/10 Average score from undecided customers
  • 6.5/10 Average score from customers not renewing

Top alternatives

Most weighed by Attio, Ltd. customers

Report

Customer Report - Sep 2026 Sep 2026 67 + 2

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