BD
BD (Becton, Dickinson and Company) is a global medical technology company that develops, manufactures, and sells medical devices, diagnostic products, and laboratory equipment to hospitals, laboratories, life sciences researchers, and healthcare providers. It generates revenue primarily through the sale of consumable medical supplies (such as needles, syringes, and catheters), diagnostic systems, and life sciences instruments, along with related services and solutions. The company operates across multiple segments including medical delivery solutions, diagnostics, and biosciences, serving customers worldwide.
- Revenue
- $20.0B
- Employees
- 77,000
- Founded
- 1897
- Headquarters
- Franklin Lakes, United States of America
What 42 Arbolus experts think of BD
NPS scores are consistently high, with 22% at 10, 33% at 9, and the majority between 7 and 10. Renewal intent shows notable uncertainty: several high spenders are not sure or have indicated non-renewal. Most customers are in the MoreThan1Year implementation stage, indicating established long-term use. Key themes include strong satisfaction but with renewal ambiguity connected to value and support expectations. Overall Customer Sentiment: Positive
Who reviewed BD
- C-Suite 62% (26)
- Director 24% (10)
- Manager 14% (6)
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Sentiment
35 Net Promoter Score, from 42 scored reviews- Promoters 19
- Passives 19
- Detractors 4
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 36 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 40%Plan to renew, by seniority
- 18% 11 answers
- 100% 2 answers
- 100% 2 answers
- 9.2/10 Average score from customers who will renew
- 8.1/10 Average score from undecided customers
- 9/10 Average score from customers not renewing
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