Branch Metrics
Branch Metrics is a mobile linking and attribution platform that helps app developers and marketers track user acquisition, engagement, and cross-channel campaigns across devices. Its software and SDKs provide deep linking, measurement, and analytics to attribute installs and in-app events to marketing efforts, enabling optimization of growth and user experience. The company generates revenue through SaaS and usage-based pricing for enterprises and consumer app businesses.
- Marketing Analytics & Attribution
- Sales Intelligence & Prospecting
- Revenue
- $150.0M
- Employees
- 500
- Founded
- 2014
- Headquarters
- Redwood City, United States of America
What 17 Arbolus experts think of Branch Metrics
NPS scores for Branch Metrics are concentrated in the 7–9 range, with a cluster of high scores from long-term, higher-spend Influencers and Users. 54% of responses report intent to renew, 31% are unsure, and 15% indicate non-renewal, usually tied to offboarding or pilot phases. The majority of customers are in the MoreThan1Year stage, indicating high stickiness, but there is a small segment expressing negative sentiment, often correlated with lower spend or short-term use. Overall Customer Sentiment: Positive
Who reviewed Branch Metrics
- C-Suite 62% (11)
- Director 38% (6)
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Sentiment
23 Net Promoter Score, from 17 scored reviews- Promoters 6
- Passives 9
- Detractors 2
Cumulative NPS by month
+1 over 6 months- Nov 7
- Dec 8
- Mar 8
- May 7
- Jul 8
- Sep 8
Net Promoter Score across 4 reviews, accumulated up to each month. Category median 24 across 4 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 43%Plan to renew, by seniority
- 57% 7 answers
- 17% 6 answers
- 100% 1 answer
- 8.8/10 Average score from customers who will renew
- 7.8/10 Average score from undecided customers
- 6.3/10 Average score from customers not renewing
Top alternatives
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More in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
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