Capterra

capterra.com · Arlington, United States of America

Capterra is an online marketplace that helps businesses find and compare software products across thousands of categories using reviews, ratings, and detailed product information. It generates revenue primarily by selling lead-generation and advertising services to software vendors that list and promote their products on the platform. The company serves organizations of all sizes globally, with a focus on helping buyers shortlist and select business software solutions.

Revenue
$80.0M
Employees
350
Founded
1999
Headquarters
Arlington, United States of America

What 11 Arbolus experts think of Capterra

NPS scores range from 3 (detractor) to 10 (promoter), with an average in the 7-9 range indicating moderate satisfaction. 60% of responses are promoters (NPS ≥8), 30% are passives (NPS 7-6), and 10% are detractors (NPS 50%) are in pilot or first year of use, while ~40% have over a year of adoption. Key themes include value for comparison features, but renewal and stickiness remain unproven at scale.Neutral

Who reviewed Capterra

Total customers 11 9 current · 2 former
Reviews growth +7 in six months
Seniority of respondents
  • C-Suite 64% (7)
  • Director 27% (3)
  • Manager 9% (1)
Marketing Leader Director NPS 6
People Leader C-Suite NPS 5
Founder C-Suite NPS 4

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Sentiment

-9 Net Promoter Score, from 11 scored reviews
  • Promoters 3
  • Passives 4
  • Detractors 4

Cumulative NPS by month

+0 over 6 months
  • Mar 7
  • Mar 8
  • May 7
  • Jun 7
  • Aug 7
  • Sep 7

Net Promoter Score across 1 reviews, accumulated up to each month. Category median -9 across 1 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 0%
  • Will renew 0
  • Undecided 4
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 0% 3 answers
  • Director 0% 1 answer
  • 8/10 Average score from undecided customers

For people who use Capterra

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