CarNow

carnow.com · Atlanta, United States of America

CarNow provides a digital retailing and communication platform for automotive dealerships, enabling real-time messaging, online sales workflows, and lead management to connect dealers with car shoppers across web and mobile. The company sells its software and related services to franchised and independent dealers and dealer groups, typically on a subscription basis.

  • Sales CRM
  • Customer Support & Help Desk
  • Workflow Automation
Revenue
$45.0M
Employees
250
Founded
2014
Headquarters
Atlanta, United States of America

What 6 Arbolus experts think of CarNow

NPS scores skew positive, with 1 Promoter (NPS 10), 3 Passives (NPS 7-8), and 1 Detractor (NPS 5) represented. Renewal intent is strong among high spenders and long-term users, with 66% indicating intent to renew. The majority are in advanced implementation stages, with only one pilot and one offboarding case. Positive sentiment is driven by established partnerships in automotive, while pilot users and those offboarding cite more mixed or negative outlooks, linked to lower spend and NPS.Overall Customer Sentiment: Positive

Who reviewed CarNow

Total customers 6 6 current · 0 former
Reviews growth +6 in six months
Seniority of respondents
  • C-Suite 67% (4)
  • Director 33% (2)
Marketing Leader C-Suite NPS 10 Will renew
Revenue Leader C-Suite NPS 8 Will renew
Revenue Leader C-Suite NPS 7 Will renew

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Sentiment

0 Net Promoter Score, from 6 scored reviews
  • Promoters 1
  • Passives 4
  • Detractors 1

Cumulative NPS by month

+2 over 4 months
  • Apr 6
  • May 7
  • Aug 7
  • Sep 8

Net Promoter Score across 4 reviews, accumulated up to each month. Category median 26 across 4 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 60%
  • Will renew 3
  • Undecided 1
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 75% 4 answers
  • Director 0% 1 answer
  • 8.3/10 Average score from customers who will renew
  • 5/10 Average score from undecided customers
  • 8/10 Average score from customers not renewing

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