Circana
Circana is a market research and analytics company that provides consumer behavior, point-of-sale, and omnichannel retail data to brands, retailers, and agencies. Formed from the merger of IRI and NPD, it offers syndicated data, analytics platforms, and advisory services to help clients with category management, marketing, and product strategy decisions. The company generates revenue through subscriptions to its data and software solutions as well as consulting and custom research engagements.
- Business Intelligence & Dashboards
- Data Integration & ETL
- Marketing Analytics & Attribution
- Revenue
- $1.5B
- Employees
- 5,000
- Founded
- 2023
- Headquarters
- Chicago Loop, United States of America
What 69 Arbolus experts think of Circana
69 customers have reviewed Circana so far. The full customer report is in progress and publishes once enough customers have been interviewed in depth.
Who reviewed Circana
- C-Suite 67% (46)
- Director 23% (16)
- Manager 10% (7)
Employer names and spend open once the report publishes.
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Sentiment
44 Net Promoter Score, from 69 scored reviews- Promoters 36
- Passives 28
- Detractors 5
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 5 reviews, accumulated up to each month. Category median 27 across 5 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 57%Plan to renew, by seniority
- 58% 19 answers
- 60% 5 answers
- 50% 4 answers
- 8.9/10 Average score from customers who will renew
- 6.5/10 Average score from undecided customers
- 7.5/10 Average score from customers not renewing
Top alternatives
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