Nielsen
Nielsen is a global measurement and analytics company that provides audience insights and media consumption data to broadcasters, advertisers, agencies, and content platforms. It measures what people watch and listen to across TV, streaming, digital, audio, and other channels, and sells syndicated data, ratings, and custom analytics to help clients plan, buy, and optimize media and advertising. The company generates revenue through subscription-based data services, licenses, and consulting engagements.
- Business Intelligence & Dashboards
- Marketing Analytics & Attribution
- Revenue
- $3.6B
- Employees
- 15,000
- Founded
- 1923
- Headquarters
- New York City, United States of America
What 96 Arbolus experts think of Nielsen
NPS scores are skewed strongly positive, with most responses in the 8–10 range and only isolated negative outliers. Renewal intent is robust: nearly all high-spend Influencers (>$100K) indicate they will renew. Implementation stage is mature for over 90% of responses, confirming platform stickiness. Key feedback themes highlight operational impact (campaign efficiency, retention, lead optimization) but also note the steep learning curve and pricing at scale. The dominant sentiment is high satisfaction fueled by tangible value realization.Overall Customer Sentiment: Positive
Who reviewed Nielsen
- C-Suite 66% (63)
- Director 24% (23)
- Manager 10% (10)
Employer names and spend open in the full report, along with the other 93 customers.
Everything 96 customers told us about Nielsen.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
35 Net Promoter Score, from 94 scored reviews- Promoters 45
- Passives 37
- Detractors 12
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 5 reviews, accumulated up to each month. Category median 30 across 5 companies.
Praised
- Expanding Use Cases
- Scaling Digital Transformation
- AI-Enhanced Workflow Integration
- Critical to Digital Transformation
Criticised
- Pricing Sensitivity Among Large Clients
- Emergence of Enterprise AI Platforms
- Pipeline Reliability Concerns
- Dense User Interface
What customers say
Renewal intent
Plan to renew 58%Plan to renew, by seniority
- 59% 39 answers
- 53% 17 answers
- 50% 2 answers
- 75% 4 answers
- 8.4/10 Average score from customers who will renew
- 7.6/10 Average score from undecided customers
- 4.5/10 Average score from customers not renewing
Top alternatives
Most weighed by Nielsen customers
Report
More in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
For people who use Nielsen
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