CITIGROUP

citi.com · New York City, United States of America

Citigroup is a global diversified financial services company that provides consumer banking, corporate and investment banking, securities brokerage, transaction services, and wealth management to individuals, corporations, governments, and institutions worldwide. It generates revenue primarily through net interest income on loans and deposits, fees and commissions on banking and advisory services, trading and investment activities, and card services. The company operates under brands including Citibank and Citi across multiple regions and markets.

Revenue
$78.5B
Employees
240,000
Founded
1812
Headquarters
New York City, United States of America

What 8 Arbolus experts think of CITIGROUP

NPS scores are highly positive: 62.5% of respondents give a 10 NPS, 25% an 8 NPS, and 12.5% a 9 NPS. Most Users express maximum satisfaction, while Influencers reveal a minor dip. Renewal intent is certain only for large financial institutions with high spend; others are uncertain, reflecting an opportunity to reinforce value for Influencers. 75% of customers report being in the platform for more than one year, signaling strong stickiness.Overall Customer Sentiment: Positive

Who reviewed CITIGROUP

Total customers 8 8 current · 0 former
Reviews growth +8 in six months
Seniority of respondents
  • C-Suite 62% (5)
  • Director 38% (3)
Revenue Partner Director NPS 8 Undecided
Generalist Partner C-Suite NPS 9 Undecided
Executive Director NPS 10

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Sentiment

62 Net Promoter Score, from 8 scored reviews
  • Promoters 5
  • Passives 3
  • Detractors 0

Cumulative NPS by month

+0 over 3 months
  • Jun 9
  • Jul 9
  • Sep 9

Net Promoter Score across 1 reviews, accumulated up to each month. Category median 62 across 1 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 33%
  • Will renew 1
  • Undecided 2
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 50% 2 answers
  • Director 0% 1 answer
  • 8/10 Average score from customers who will renew
  • 8.5/10 Average score from undecided customers

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