Clay
Clay is a data enrichment and sales automation platform that lets go-to-market teams build dynamic prospecting workflows by combining hundreds of data sources, enrichment APIs, and AI to generate personalized outreach at scale. Revenue teams use Clay to discover leads, enrich contact and company data, and trigger multichannel campaigns via integrations with CRMs and engagement tools. The company monetizes through a SaaS subscription model with usage-based tiers for data enrichment and automation volume.
- Sales Intelligence & Prospecting
- Workflow Automation
- Sales Engagement & Outreach
- Revenue
- $12.0M
- Employees
- 120
- Founded
- 2019
- Headquarters
- New York City, United States of America
What 96 Arbolus experts think of Clay
The NPS trend is highly positive, with most scores in the 8–10 range and very few detractors. Renewal intent is broadly strong, especially among mid-to-high spenders and users embedded in operational roles. Stickiness is underpinned by long-term users (>1 year) reporting process efficiency and measurable outcomes. Key feedback themes are strong workflow automation, flexibility, and above-average data accuracy, countered by mentions of a steep learning curve and credit management complexity.Overall Customer Sentiment: Positive
Who reviewed Clay
- C-Suite 66% (63)
- Director 21% (20)
- Manager 14% (13)
Employer names and spend open in the full report, along with the other 93 customers.
Everything 96 customers told us about Clay.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
34 Net Promoter Score, from 96 scored reviews- Promoters 44
- Passives 41
- Detractors 11
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 9 reviews, accumulated up to each month. Category median 28 across 9 companies.
Praised
- Better Data Quality Controls
- AI-Driven Workflow Optimization
- Unified Platform Offerings
- Superior Data Enrichment and Match Rates
Criticised
- Unpredictable Credit Burn
- Steep Learning Curve
- Variable Data Quality
- Pricing and Plan Changes
What customers say
Renewal intent
Plan to renew 63%Plan to renew, by seniority
- 49% 39 answers
- 91% 11 answers
- 100% 3 answers
- 100% 4 answers
- 8.4/10 Average score from customers who will renew
- 7.4/10 Average score from undecided customers
- 7.5/10 Average score from customers not renewing
Top alternatives
Most weighed by Clay customers
Report
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