Zapier
Zapier is a workflow automation platform that connects web applications and services so users can automate repetitive tasks without coding. It serves individuals, SMBs, and enterprises by enabling integrations between thousands of SaaS tools through triggers and actions. The company generates revenue through subscription plans with tiered features, usage limits, and enterprise capabilities.
- Workflow Automation
- No-Code & Low-Code Platforms
- API Management & Integration
- Revenue
- $250.0M
- Employees
- 900
- Founded
- 2011
- Headquarters
- San Francisco, United States of America
What 254 Arbolus experts think of Zapier
NPS scores are predominantly positive, with more than 70% of respondents rating Zapier 8 or above, indicating strong advocacy. Renewal intent is high among smaller teams and operational users, while larger enterprises express some caution regarding cost and governance. Stickiness is strong, with most customers beyond the first year and actively expanding usage. Expert feedback emphasizes the ease of implementation, robust integrations, and time savings as core strengths, while cost and complexity at scale motivate some scrutiny.Overall Customer Sentiment: Positive
Who reviewed Zapier
- C-Suite 66% (168)
- Director 21% (53)
- Manager 12% (30)
Employer names and spend open in the full report, along with the other 251 customers.
Everything 254 customers told us about Zapier.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
30 Net Promoter Score, from 254 scored reviews- Promoters 109
- Passives 113
- Detractors 32
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 12 reviews, accumulated up to each month. Category median 25 across 12 companies.
Praised
- AI-Driven Automation Assistants
- AI-Native Workflow Creation
- Enterprise Observability
- Wide Integration Ecosystem
Criticised
- Scaling Costs and Complexity
- Not for Highly Complex Workflows
- Limits of Advanced Logic
- Fragmentation and Governance Challenges
What customers say
Renewal intent
Plan to renew 59%Plan to renew, by seniority
- 62% 77 answers
- 68% 19 answers
- 64% 11 answers
- 10% 10 answers
- 8.7/10 Average score from customers who will renew
- 7.8/10 Average score from undecided customers
- 7.5/10 Average score from customers not renewing
Top alternatives
Most weighed by Zapier customers
Report
More in Workplace & Productivity and IT Infrastructure & Cloud
Other companies in both categories with a customer report.
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