CommerceIQ

boomerangcommerce.com · Mountain View, United States of America

CommerceIQ, formerly known as Boomerang Commerce, provides an e-commerce channel optimization and retail analytics platform that helps consumer brands manage pricing, promotions, advertising, and supply chain performance on major online marketplaces such as Amazon and Walmart. The company uses machine learning and automation to optimize retail media spend, digital shelf presence, and inventory decisions to drive profitable growth for large and mid-market brands. It generates revenue through subscription-based SaaS licenses and related services for brand manufacturers and retailers.

  • Marketing Analytics & Attribution
  • Business Intelligence & Dashboards
  • Retail POS & Store Operations
Revenue
$90.0M
Employees
600
Founded
2012
Headquarters
Mountain View, United States of America

What 9 Arbolus experts think of CommerceIQ

NPS scores cluster between 6–10 with an average in the upper 8s, reflecting overall satisfaction. However, 29% have an NPS under 8, and 29% at 10. Renewal intent is bifurcated: 33% plan to renew, 33% will not renew, and 17% are unsure, with this split more acute among high spenders. Stickiness data shows 33% offboarding, 50% long-term (over 1 year) users, and 17% mid-stage implementations, implying mixed long-term retention. The main theme is high platform satisfaction but clear ROI and integration barriers for several large customers.Overall Customer Sentiment: Neutral

Who reviewed CommerceIQ

Total customers 9 8 current · 1 former
Reviews growth +6 in six months
Seniority of respondents
  • C-Suite 89% (8)
  • Director 11% (1)
Finance Leader C-Suite NPS 8
Strategy Leader Director NPS 10 Will renew
Not specified C-Suite NPS 9 Will renew

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Sentiment

22 Net Promoter Score, from 9 scored reviews
  • Promoters 3
  • Passives 5
  • Detractors 1

Cumulative NPS by month

-1 over 6 months
  • Sep 9
  • Apr 9
  • Jun 9
  • Jul 9
  • Aug 8
  • Sep 8

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 24 across 2 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 50%
  • Will renew 3
  • Undecided 1
  • Not renewing 2

Plan to renew, by seniority

  • C-Suite 40% 5 answers
  • Director 100% 1 answer
  • 9.3/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers
  • 7/10 Average score from customers not renewing

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