Comscore, Inc.
Comscore, Inc. is a media measurement and analytics company that provides audience insights across television, digital, streaming, and theatrical platforms. It serves advertisers, agencies, media owners, and enterprises with products for planning, buying, and evaluating media and advertising performance. The company generates revenue through subscriptions and licensing of its measurement platforms and data, as well as related analytics and services.
- Business Intelligence & Dashboards
- Marketing Analytics & Attribution
- Data Integration & ETL
- Revenue
- $380.0M
- Employees
- 1,500
- Founded
- 1999
- Headquarters
- Reston, United States of America
What 15 Arbolus experts think of Comscore, Inc.
NPS scores are distributed between 6 and 10, with the mean around 8. Promoters (NPS ≥9) constitute about 38% of responses, while Passives (NPS 7-8) represent 38%, and Detractors (NPS ≤6) make up 23%.Renewal intent is generally positive, with a majority indicating Yes or long-term usage; a minority express "Not Sure" intent, predominantly in Influencer roles. Stickiness is high, as 100% of insights report deployment of more than one year.Key themes suggest stable customer satisfaction, entrenched product usage, and attention needed on Influencer concerns regarding renewal.Overall Customer Sentiment: Positive
Who reviewed Comscore, Inc.
- C-Suite 71% (11)
- Director 29% (4)
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Sentiment
28 Net Promoter Score, from 14 scored reviews- Promoters 6
- Passives 6
- Detractors 2
Cumulative NPS by month
+1 over 6 months- Jul 7
- Aug 7
- Mar 8
- Apr 8
- May 8
- Jun 8
Net Promoter Score across 3 reviews, accumulated up to each month. Category median 27 across 3 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 63%Plan to renew, by seniority
- 60% 5 answers
- 67% 3 answers
- 7.8/10 Average score from customers who will renew
- 7.3/10 Average score from undecided customers
Top alternatives
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