Creative Artists Agency
Creative Artists Agency (CAA) is a global talent and sports agency that represents professionals in film, television, music, sports, digital media, and other entertainment sectors, as well as corporate brands. The firm earns revenue primarily through commissions and fees on client deals, including endorsements, content, licensing, and live events, and through advisory services to enterprises and investors. CAA also provides strategic consulting, brand marketing, and media rights services to businesses and institutions worldwide.
- Revenue
- $750.0M
- Employees
- 2,500
- Founded
- 1975
- Headquarters
- Los Angeles, United States of America
What 11 Arbolus experts think of Creative Artists Agency
NPS distribution is heavily skewed toward high satisfaction, with 60% of scores at 9–10, 30% at 8, and only one lower score (6) from an influencer. Renewal intent data is sparse, but the only response received is 'NotSure' from the sole influencer in the early-stage cohort. Stickiness is high, with over 70% in the MoreThan1Year implementation stage and only two early-stage customers. Key themes include broad satisfaction across user types and industries.Overall Customer Sentiment: Positive
Who reviewed Creative Artists Agency
- C-Suite 82% (9)
- Director 18% (2)
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Sentiment
18 Net Promoter Score, from 11 scored reviews- Promoters 4
- Passives 5
- Detractors 2
Cumulative NPS by month
+0 over 3 months- Feb 8
- Mar 8
- Aug 8
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 18 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 0%Plan to renew, by seniority
- 0% 1 answer
- 6/10 Average score from undecided customers
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