Datassential
Datassential is a food and beverage industry market research and data analytics company that provides menu, consumer, and product trend insights to restaurant chains, food manufacturers, distributors, and retailers. It aggregates and analyzes menu data, consumer surveys, and proprietary trend tracking to help clients with product innovation, marketing, and strategic planning. The company generates revenue through subscription-based data platforms, custom research, and consulting services.
- Business Intelligence & Dashboards
- Marketing Analytics & Attribution
- Revenue
- $45.0M
- Employees
- 220
- Founded
- 2001
- Headquarters
- Chicago Loop, United States of America
What 6 Arbolus experts think of Datassential
NPS results skew positive, with 67% scoring 8-10, while 33% are 4-5, revealing some dissatisfaction among certain Influencers. Renewal intent is mostly unreported, with only Influencers expressing uncertainty despite significant spend. Implementation stickiness is strong, as 83% report usage of more than 1 year, and only one respondent indicates uncertainty about ongoing use. The key theme is cemented value for long-term users, but potential risk among high-value Influencers.Overall Customer Sentiment: Positive
Who reviewed Datassential
- C-Suite 50% (3)
- Director 33% (2)
- Manager 17% (1)
Employer names and spend open once the report publishes.
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Sentiment
16 Net Promoter Score, from 6 scored reviews- Promoters 3
- Passives 1
- Detractors 2
Cumulative NPS by month
+3 over 4 months- May 5
- Jun 6
- Jul 8
- Aug 8
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 16 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 0%Plan to renew, by seniority
- 0% 1 answer
- 0% 1 answer
- 4.5/10 Average score from undecided customers
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