Datorama
Datorama, a Salesforce company, provides a cloud-based marketing intelligence and analytics platform that centralizes and harmonizes data from disparate marketing, advertising, and CRM systems to deliver unified reporting and insights. It serves enterprises, agencies, and publishers that need to measure and optimize marketing performance across channels. The company generates revenue through subscriptions to its SaaS platform and related professional services.
- Marketing Analytics & Attribution
- Business Intelligence & Dashboards
- Data Integration & ETL
- Revenue
- $160.0M
- Employees
- 800
- Founded
- 2012
- Headquarters
- San Francisco, United States of America
What 6 Arbolus experts think of Datorama
NPS scores are consistently high, with 83% of experts rating Datorama 8 or 9. Renewal intent reveals a split: 33% confirmed renewal, 33% are unsure, and data is missing for others. Stickiness is strong, with 67% in use for more than 1 year. Key themes are high product satisfaction, longevity, and significant spend—but combined with uncertainty among some major spenders on future renewal.Overall Customer Sentiment: Positive
Who reviewed Datorama
- C-Suite 33% (2)
- Director 50% (3)
- Manager 17% (1)
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Sentiment
50 Net Promoter Score, from 6 scored reviews- Promoters 3
- Passives 3
- Detractors 0
Cumulative NPS by month
+0 over 4 months- Nov 8
- Apr 8
- May 9
- Aug 8
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 50 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 50% 2 answers
- 50% 2 answers
- 8.5/10 Average score from customers who will renew
- 8/10 Average score from undecided customers
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