DJI

dji.com · Shenzhen, China

DJI is a Chinese technology company that designs and manufactures civilian drones, aerial imaging systems, and related software for consumers, enterprises, and public safety organizations. Its product portfolio includes camera drones, gimbals, action cameras, and enterprise UAV platforms used in photography, filmmaking, surveying, inspection, and agriculture. The company generates revenue through hardware sales, accessories, and software solutions sold globally via direct online channels, retailers, and distributors.

  • IoT & Edge Platforms
  • Manufacturing Execution & Quality
Revenue
$3.0B
Employees
14,000
Founded
2006
Headquarters
Shenzhen, China

What 18 Arbolus experts think of DJI

NPS distribution is highly positive, with 92% of respondents indicating scores of 7 or higher and a weighted average NPS above 8.5. Renewal intent is also strong: 61% of customers report clear intent to renew, with undecided responses mainly from lower spenders. Stickiness is high; over 80% are in the more than 1 year implementation stage. Key sentiment drivers are long-term reliability, comprehensive support, and ability to address diverse workflow needs.Positive

Who reviewed DJI

Total customers 18 16 current · 2 former
Reviews growth +6 in six months
Seniority of respondents
  • C-Suite 62% (11)
  • Director 19% (3)
  • Manager 19% (3)
Engineering Executive Director NPS 8 Will renew
Other Partner Manager NPS 9
Not specified C-Suite NPS 8 Undecided

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Sentiment

58 Net Promoter Score, from 17 scored reviews
  • Promoters 10
  • Passives 7
  • Detractors 0

Cumulative NPS by month

+0 over 6 months
  • Feb 9
  • Mar 9
  • May 8
  • Jul 8
  • Aug 9
  • Sep 9

Net Promoter Score across 1 reviews, accumulated up to each month. Category median 58 across 1 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 60%
  • Will renew 9
  • Undecided 5
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 44% 9 answers
  • Director 100% 2 answers
  • Manager 100% 2 answers
  • Not specified 50% 2 answers
  • 9.2/10 Average score from customers who will renew
  • 7.8/10 Average score from undecided customers
  • 7/10 Average score from customers not renewing

For people who use DJI

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