Dollar General
Dollar General is a U.S.-based discount retailer operating a chain of small-box stores that sell low-priced consumables, household goods, seasonal items, and basic apparel, primarily serving value-conscious consumers in rural and small-town communities. The company generates revenue through in-store sales across its owned and leased retail locations and related private-label offerings.
- Revenue
- $39.0B
- Employees
- 170,000
- Founded
- 1939
- Headquarters
- Goodlettsville, United States of America
What 5 Arbolus experts think of Dollar General
NPS distribution is strongly positive, with all expert scores at or above 7 and several at 9+. Renewal intent is consistently high among retail users; all experts report ongoing, habitual use with few signals of switching. Stickiness is substantial, with 50% using the service for more than a year and others adopting within the past year. Key feedback themes include praise for Dollar General’s price advantage, convenience, and accessibility, offset by minor consistency and selection complaints.Overall Customer Sentiment: Positive
Who reviewed Dollar General
- C-Suite 80% (4)
- Manager 20% (1)
Employer names and spend open in the full report, along with the other 2 customers.
Everything 5 customers told us about Dollar General.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
60 Net Promoter Score, from 5 scored reviews- Promoters 3
- Passives 2
- Detractors 0
Cumulative NPS by month
-1 over 5 months- Feb 10
- Jun 8
- Jul 9
- Aug 9
- Sep 9
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 60 across 1 companies.
Praised
- Convenient Proximity
- Simplicity and Quick Shopping
- Consistently Low Prices
- Fresh Category Expansion
Criticised
- Price Erosion Risk
- AI and Delivery Displacement
- Competitive Stock and Selection
- Stock Inconsistency
What customers say
Report
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