DoubleVerify
DoubleVerify is a digital media measurement and analytics company that provides advertisers, agencies, and platforms with tools to verify ad viewability, brand safety, fraud prevention, and performance across programmatic and social channels. Its software and data products help customers ensure ads are delivered to real people in suitable environments and optimize media spend across devices and formats. The company generates revenue primarily through SaaS and usage-based fees charged to advertisers and supply-side partners for verification, measurement, and optimization services.
- Marketing Analytics & Attribution
- Fraud Detection & Prevention
- Revenue
- $560.0M
- Employees
- 1,500
- Founded
- 2008
- Headquarters
- New York City, United States of America
What 20 Arbolus experts think of DoubleVerify
NPS scores overwhelmingly fall between 8-10, indicating strong promoter sentiment among agency and brand-side experts, especially where spend is over $1M/year. Renewal intent is similarly high among major clients, with only isolated signals of hesitation. Stickiness is strongest for those in advanced implementation stages (>1 year) and those integrating DoubleVerify across multiple channels or regions. Key positive feedback focuses on fraud detection quality, independent measurement, and breadth of integration, while opportunities for improvement highlight automation and predictive AI features. Overall Customer Sentiment: Positive
Who reviewed DoubleVerify
- C-Suite 50% (10)
- Director 44% (9)
- Manager 6% (1)
Employer names and spend open in the full report, along with the other 17 customers.
Everything 20 customers told us about DoubleVerify.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
50 Net Promoter Score, from 20 scored reviews- Promoters 11
- Passives 8
- Detractors 1
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 3 reviews, accumulated up to each month. Category median 35 across 3 companies.
Praised
- Breadth of Channel Coverage
- Independent Measurement and Trust
- Integration and Usability
- Predictive AI Features
Criticised
- Fragmented Solution Landscape
- Emerging Fraud Risks
- AI-Powered Competitors
- Manual Optimization Effort Required
What customers say
Renewal intent
Plan to renew 75%Plan to renew, by seniority
- 80% 5 answers
- 67% 3 answers
- 9.3/10 Average score from customers who will renew
- 7.5/10 Average score from customers not renewing
Top alternatives
Most weighed by DoubleVerify customers
Report
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