Edmunds

edmunds.com · Santa Monica, United States of America

Edmunds is an online automotive information and shopping platform that provides car reviews, pricing tools, and market data to help consumers and dealers buy and sell new and used vehicles. The company generates revenue primarily through advertising, lead generation, and data and marketing services sold to auto dealers, OEMs, and related partners.

Revenue
$200.0M
Employees
650
Founded
1966
Headquarters
Santa Monica, United States of America

What 6 Arbolus experts think of Edmunds

NPS scores range from 5 to 10, with an average trend toward neutrality to mild positivity. 40% of responses indicate clear renewal intent, but 60% remain unsure, highlighting a mix of satisfied users and uncertain customers. Most customers are in the more than one year implementation stage, supporting product stickiness, although uncertainty about future renewal points to potential issues in long-term perceived value. The dominant themes from quantitative data are moderate satisfaction, sustained usage, but hesitant future commitment.Overall Customer Sentiment: Neutral

Who reviewed Edmunds

Total customers 6 6 current · 0 former
Reviews growth +3 in six months
Seniority of respondents
  • C-Suite 67% (4)
  • Director 17% (1)
  • Manager 17% (1)
Revenue Leader C-Suite NPS 8 Undecided
Strategy Leader C-Suite NPS 8 Undecided
Operations Leader C-Suite NPS 8

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Sentiment

16 Net Promoter Score, from 6 scored reviews
  • Promoters 1
  • Passives 5
  • Detractors 0

Cumulative NPS by month

-2 over 4 months
  • Dec 10
  • Dec 9
  • Jan 9
  • Jul 8

Net Promoter Score across 2 reviews, accumulated up to each month. Category median -12 across 2 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 50%
  • Will renew 2
  • Undecided 2
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 0% 2 answers
  • Director 100% 1 answer
  • Manager 100% 1 answer
  • 9/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers

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