Entropik

entropik.io · Bengaluru, India

Entropik is an AI-based customer research and experience analytics company that uses emotion AI, eye tracking, and voice AI to help enterprises understand user behavior across digital products, ads, and customer interactions. It offers SaaS platforms for UX research, consumer insights, and contact center intelligence, serving brands, agencies, and product teams. The company generates revenue through subscriptions and enterprise licenses to its research and analytics tools and services.

  • Product Analytics & Feedback
  • Marketing Analytics & Attribution
  • Customer Support & Help Desk
Revenue
$18.0M
Employees
260
Founded
2016
Headquarters
Bengaluru, India

What 17 Arbolus experts think of Entropik

Net Promoter Score (NPS) ratings cluster in the 7–10 range, indicating generally positive sentiment, while a minority marked lower (7). Renewal intent is split: several experts signal willingness to renew, but a notable portion are unsure or negative, especially among high spenders. Most users implemented within 1 year or are piloting, highlighting a market with both mature adopters and new customers. Key qualitative themes include praise for AI-driven insights and time savings, but recurring concerns around cost as feedback volumes scale and the reliability of automated analytics. Overall Customer Sentiment: Positive

Who reviewed Entropik

Total customers 17 13 current · 4 former
Reviews growth +6 in six months
Seniority of respondents
  • C-Suite 50% (9)
  • Director 38% (6)
  • Manager 12% (2)
Other Generalist Director NPS 9 Will renew
Engineering Generalist C-Suite NPS 8 Will renew
Strategy Leader Manager NPS 8 Will renew

Employer names and spend open in the full report, along with the other 14 customers.

Everything 17 customers told us about Entropik.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

35 Net Promoter Score, from 17 scored reviews
  • Promoters 6
  • Passives 11
  • Detractors 0

Cumulative NPS by month

+0 over 6 months
  • Feb 8
  • Mar 8
  • May 8
  • Jun 8
  • Jul 8
  • Sep 8

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 10 across 2 companies.

Praised

  • Reducing Cost at Scale
  • Enhanced Integration
  • Automated Validation
  • AI-Driven Insights at Scale

Criticised

  • Cost at High Volumes
  • Integration and Dashboard Gaps
  • Validation of Insights
  • Competitive AI Solutions

What customers say

AI-Driven Insights at Scale
“I would recommend Entropik because its AI-driven insights and sentiment analysis help teams process feedback effectively and reduce manual analysis.”
Time Savings and Efficiency
“It lets us turn large volumes of qualitative feedback into measurable insights quickly with less manual effort.”
Unified Feedback Platform
“The platform gives us one place to bring feedback together, making it much easier to identify recurring themes quickly for both customers and employees.”

Renewal intent

Plan to renew 50%
  • Will renew 7
  • Undecided 5
  • Not renewing 2

Plan to renew, by seniority

  • C-Suite 50% 6 answers
  • Director 40% 5 answers
  • Manager 100% 2 answers
  • Not specified 0% 1 answer
  • 8.6/10 Average score from customers who will renew
  • 8.2/10 Average score from undecided customers
  • 8/10 Average score from customers not renewing

Top alternatives

Most weighed by Entropik customers

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