Ford Motor
Ford Motor Company is a global automotive manufacturer that designs, builds, and sells cars, trucks, SUVs, and commercial vehicles under the Ford and Lincoln brands, along with related parts and accessories. It generates revenue through vehicle sales, financing and leasing via Ford Credit, and after-sales services across retail and commercial markets worldwide. The company also invests in software-enabled mobility, connected vehicle services, and electrification platforms that complement its core manufacturing business.
- Revenue
- $176.2B
- Employees
- 177,000
- Founded
- 1903
- Headquarters
- Dearborn, United States of America
What 20 Arbolus experts think of Ford Motor
NPS scores are skewed positive, with 27% scoring 10 and several high scores across spend brackets. Renewal intent is strong among high spenders and Influencers. Stickiness is strengthened by the majority being in more than 1-year or pilot stages, implying both new and established adoption. Key themes are positive sentiment among high-value and strategic users, with some uncertainty among low spend and early-stage users.Overall Customer Sentiment: Positive
Who reviewed Ford Motor
- C-Suite 75% (15)
- Director 10% (2)
- Manager 15% (3)
Employer names and spend open once the report publishes.
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Sentiment
25 Net Promoter Score, from 20 scored reviews- Promoters 9
- Passives 7
- Detractors 4
Cumulative NPS by month
+2 over 6 months- Apr 6
- May 7
- Jul 7
- Aug 7
- Sep 8
- Oct 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 28 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 71%Plan to renew, by seniority
- 75% 4 answers
- 50% 2 answers
- 100% 1 answer
- 8/10 Average score from customers who will renew
- 6/10 Average score from undecided customers
Top alternatives
Most weighed by Ford Motor customers
More in Supply Chain & Logistics and Financial Services & Payments
Other companies in both categories with a customer report.
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