Forrester
Forrester is a global research and advisory firm that provides market research, consulting, and events to help business and technology leaders make strategic decisions about technology, customer experience, and digital transformation. The company sells syndicated research subscriptions, custom consulting projects, and event sponsorships and tickets to enterprises, technology vendors, and service providers across industries.
- Business Intelligence & Dashboards
- IT Consulting & Implementation
- Revenue
- $500.0M
- Employees
- 2,100
- Founded
- 1983
- Headquarters
- Cambridge, United States of America
What 38 Arbolus experts think of Forrester
NPS scores skew positive, with the majority in the 7–10 range, indicating strong advocacy, particularly from high-spend, long-term customers. Renewal intent is highest among those who see direct value for executive decision support and external benchmarking. Stickiness data shows many clients with more than one year of use, reinforcing habitual reliance. Key feedback themes include high research quality, credible analyst access, and value in benchmarking, but ongoing concerns center on cost and quantifying ROI, as well as the growing role of AI alternatives and faster tools. Overall Customer Sentiment: Positive
Who reviewed Forrester
- C-Suite 79% (30)
- Director 21% (8)
Employer names and spend open in the full report, along with the other 35 customers.
Everything 38 customers told us about Forrester.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
26 Net Promoter Score, from 38 scored reviews- Promoters 14
- Passives 20
- Detractors 4
Cumulative NPS by month
+0 over 6 months- Apr 8
- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 28 across 2 companies.
Praised
- AI-Driven Workflow Integration
- Expanding Organisational Touchpoints
- Broadened Research Customization
- Breadth and Depth of Research
Criticised
- High Cost Relative to ROI
- Not for All Organizations
- Quality Varies for Specialized Needs
- Switch Risk if Value Perceived Diminishes
What customers say
Renewal intent
Plan to renew 72%Plan to renew, by seniority
- 79% 14 answers
- 50% 4 answers
- 8.1/10 Average score from customers who will renew
- 6.5/10 Average score from undecided customers
- 7/10 Average score from customers not renewing
Top alternatives
Most weighed by Forrester customers
Report
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