FullStory

fullstory.com · Atlanta, United States of America

FullStory provides a digital experience analytics platform that captures and analyzes user interactions across web and mobile applications to help companies identify friction, debug issues, and optimize conversion and product performance. It serves product, engineering, UX, and growth teams at mid-market and enterprise organizations through a SaaS subscription model. The platform combines session replay, event analytics, and insights to improve customer experience and business outcomes.

  • Product Analytics & Feedback
  • Business Intelligence & Dashboards
Revenue
$120.0M
Employees
650
Founded
2014
Headquarters
Atlanta, United States of America

What 40 Arbolus experts think of FullStory

NPS distributions cluster between 7-9 (majority), with outliers at 2 and 4 reflecting offboarding or non-renewing users. Renewal intent is strong among high spenders and customers in the more-than-1-year stage, less certain for pilots or offboarders. 75% of respondents are in steady-state usage (>1 year) and show high stickiness. Key themes include high satisfaction among longstanding enterprise clients, with negative sentiment mainly from users in offboarding phases.Overall Customer Sentiment: Positive

Who reviewed FullStory

Total customers 40 37 current · 3 former
Reviews growth +28 in six months
Seniority of respondents
  • C-Suite 50% (20)
  • Director 32% (13)
  • Manager 18% (7)
Marketing Executive C-Suite NPS 6 Undecided
Product Leader Manager NPS 4
Product Leader Director NPS 8 Will renew

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Sentiment

17 Net Promoter Score, from 40 scored reviews
  • Promoters 15
  • Passives 17
  • Detractors 8

Cumulative NPS by month

+0 over 6 months
  • Apr 8
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 4 reviews, accumulated up to each month. Category median 20 across 4 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 64%
  • Will renew 14
  • Undecided 6
  • Not renewing 2

Plan to renew, by seniority

  • C-Suite 62% 13 answers
  • Director 67% 6 answers
  • Manager 67% 3 answers
  • 8.4/10 Average score from customers who will renew
  • 7.2/10 Average score from undecided customers
  • 8/10 Average score from customers not renewing

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