Arbolus Intelligence

FUNNEL.IO

funnel.io · Stockholm, Sweden

Funnel.io provides a cloud-based marketing data platform that automatically collects, normalizes, and consolidates advertising and analytics data from hundreds of sources so marketing and analytics teams can analyze performance and feed clean data into BI tools and data warehouses. The company serves brands, agencies, and e-commerce businesses, typically on a subscription SaaS model.

  • Data Integration & ETL
  • Business Intelligence & Dashboards
Listed in
Revenue
$45.0M
Employees
350
Founded
2014
Headquarters
Stockholm, Sweden

What 16 Arbolus experts think of FUNNEL.IO

NPS scores are predominantly positive, with most experts rating Funnel.io between 7 and 10. Renewal intent is strong: the majority of respondents intend to renew, with a minority uncertain but not explicitly negative. Stickiness is reflected in advanced implementation stages (> 70% with more than one year of use). Experts consistently endorse Funnel.io for its connector ecosystem, automation efficiency, and reliability, though note room for UI and dashboard improvement. Overall Customer Sentiment: Positive

Who reviewed FUNNEL.IO

Total customers 16 12 current · 4 former
Reviews growth +9 in six months
Seniority of respondents
  • C-Suite 60% (10)
  • Director 33% (5)
  • Manager 7% (1)
Executive C-Suite NPS 7 Will renew Submitted Aug 2024
Not specified C-Suite NPS 6 Undecided Submitted Dec 2024
Executive Director NPS 10 Will renew Submitted Apr 2026

Employer names and spend open in the full report, along with the other 13 customers.

Everything 16 customers told us about FUNNEL.IO.

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Sentiment

12 Net Promoter Score, from 16 scored reviews
  • Promoters 4
  • Passives 10
  • Detractors 2

Cumulative NPS by month

+0 over 6 months
  • Apr 8
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 4 reviews, accumulated up to each month. Category median 20 across 4 companies.

Praised

  • AI Augmentation for Insights
  • Connector and Integration Expansion
  • Enhanced Dashboard Experience
  • Reliability and Scalability

Criticised

  • Evolving AI Capabilities Elsewhere
  • Competitive Switching Risk
  • Advanced Reporting Flexibility
  • Data Synchronization Delays

What customers say

Reliability and Scalability
“I selected Funnel because its reliability and scalability made it effective for automating our reporting and delivering more accurate results.”
Breadth of Connector Coverage
“I rely on Funnel.io for consolidating marketing data from multiple platforms with its extensive connector support and automation of recurring data collection.”
Operational Efficiency and Automation
“I have experienced strong operational efficiencies and improved decision-making because the platform reduced manual reporting and centralized our analytics.”

Renewal intent

Plan to renew 79%
  • Will renew 11
  • Undecided 3
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 75% 8 answers
  • Director 75% 4 answers
  • Manager 100% 1 answer
  • Not specified 100% 1 answer
  • 8/10 Average score from customers who will renew
  • 7/10 Average score from undecided customers

Top alternatives

Most weighed by FUNNEL.IO customers

Report

Customer Report - Sep 2026 Sep 2026 16 + 0

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