GfK
GfK (Growth from Knowledge) is a global market and consumer intelligence company that provides data, analytics, and consulting services to brands, retailers, and media companies. It combines survey research, point-of-sale data, and digital analytics to deliver insights on consumer behavior, brand performance, and market trends, monetizing through syndicated data products, software platforms, and custom research engagements. GfK operates across multiple industries including consumer goods, technology, retail, and media.
- Business Intelligence & Dashboards
- Marketing Analytics & Attribution
- Product Analytics & Feedback
- Revenue
- $1.1B
- Employees
- 8,500
- Founded
- 1934
- Headquarters
- Germany
What 16 Arbolus experts think of GfK
NPS scores are predominantly positive, with 60% of experts rating GfK at 8 or higher. There are some detractors (NPS ≤ 6), often associated with uncertainty around renewal intent. 67% of experts have been clients for more than a year, and stickiness is strong in high-spend accounts. Renewal intent data shows over 70% of respondents are likely to renew. Primary themes from quantitative data include satisfaction with insights delivered and sustained platform adoption.Overall Customer Sentiment: Positive
Who reviewed GfK
- C-Suite 69% (11)
- Director 31% (5)
Employer names and spend open once the report publishes.
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Sentiment
0 Net Promoter Score, from 16 scored reviews- Promoters 5
- Passives 6
- Detractors 5
Cumulative NPS by month
+0 over 6 months- Nov 7
- Jan 7
- Apr 7
- May 7
- Jul 7
- Sep 7
Net Promoter Score across 4 reviews, accumulated up to each month. Category median 12 across 4 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 63%Plan to renew, by seniority
- 75% 4 answers
- 50% 4 answers
- 8.4/10 Average score from customers who will renew
- 6/10 Average score from undecided customers
- 4/10 Average score from customers not renewing
Top alternatives
Most weighed by GfK customers
More in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
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