Foursquare

foursquare.com · New York City, United States of America

Foursquare is a location technology company that provides a proprietary global places database, location intelligence, and developer tools used by enterprises and app developers to power mapping, geospatial analytics, advertising, and consumer experiences. It monetizes through SaaS and data licensing for analytics and developer APIs, as well as location-based marketing and advertising solutions for brands and platforms.

  • Data Integration & ETL
  • Business Intelligence & Dashboards
  • Marketing Analytics & Attribution
Revenue
$150.0M
Employees
650
Founded
2009
Headquarters
New York City, United States of America

What 11 Arbolus experts think of Foursquare

NPS distribution skews positive, with most scores between 7 and 10. Influencers report solid satisfaction, but one low NPS (2) reflects offboarding and potential dissatisfaction. Renewal intent is strongly positive among Influencers with large annual spends, while Users demonstrate high stickiness through >1-year implementations and elevated NPS. Pilot customers are typically Users with positive sentiment (NPS 7–9), but renewal uncertainty exists at the Influencer level. The customer base demonstrates maturity, long-term value realization, and generally consistent satisfaction with the platform.Overall Customer Sentiment: Positive

Who reviewed Foursquare

Total customers 11 11 current · 0 former
Reviews growth +10 in six months
Seniority of respondents
  • C-Suite 55% (6)
  • Director 27% (3)
  • Manager 18% (2)
Data Leader C-Suite NPS 7 Undecided
Operations Leader C-Suite NPS 8
Revenue Leader C-Suite NPS 2

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Sentiment

18 Net Promoter Score, from 11 scored reviews
  • Promoters 3
  • Passives 7
  • Detractors 1

Cumulative NPS by month

-1 over 6 months
  • Feb 8
  • Mar 8
  • Apr 7
  • May 7
  • Jun 8
  • Jul 7

Net Promoter Score across 1 reviews, accumulated up to each month. Category median 18 across 1 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 75%
  • Will renew 3
  • Undecided 1
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 50% 2 answers
  • Director 100% 1 answer
  • Manager 100% 1 answer
  • 7.3/10 Average score from customers who will renew
  • 7/10 Average score from undecided customers

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