General Mills

generalmills.com · Minneapolis, United States of America

General Mills is a global food manufacturer that produces and markets branded consumer foods, including cereals, snacks, baking products, yogurt, and prepared meals, sold primarily through retail and foodservice channels. The company owns brands such as Cheerios, Häagen-Dazs, Nature Valley, and Betty Crocker and generates revenue by manufacturing and distributing these products worldwide.

Revenue
$20.0B
Employees
34,000
Founded
1928
Headquarters
Minneapolis, United States of America

What 7 Arbolus experts think of General Mills

NPS scores are clustered at the high end, with 100% of experts rating their satisfaction between 8–10. Renewal intent, where expressed, is positive (100% express intent to renew). All users report using the platform for over one year, supporting strong stickiness and loyalty patterns. Key themes from the data are high user satisfaction, stable renewal patterns, and entrenched operational use.Overall Customer Sentiment: Positive

Who reviewed General Mills

Total customers 7 7 current · 0 former
Reviews growth +4 in six months
Seniority of respondents
  • C-Suite 57% (4)
  • Director 29% (2)
  • Manager 14% (1)
Finance Leader C-Suite NPS 10
Executive C-Suite NPS 10
Strategy Partner Director NPS 8 Will renew

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Sentiment

57 Net Promoter Score, from 7 scored reviews
  • Promoters 4
  • Passives 3
  • Detractors 0

Cumulative NPS by month

+0 over 5 months
  • Jan 9
  • Feb 9
  • Jun 9
  • Aug 9
  • Sep 9

Net Promoter Score across 1 reviews, accumulated up to each month. Category median 57 across 1 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 100%
  • Will renew 1
  • Undecided 0
  • Not renewing 0

Plan to renew, by seniority

  • Director 100% 1 answer
  • 8/10 Average score from customers who will renew

For people who use General Mills

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