Google Ad Manager
Google Ad Manager is a unified ad management platform from Google that helps publishers and app developers manage, serve, and optimize digital advertising across web, mobile, video, and other inventory. It combines ad serving, programmatic sales, and yield management tools so media owners can monetize their content through direct deals and automated exchanges. The product generates revenue for Google primarily through fees and revenue share on ads transacted and delivered via the platform.
- Revenue
- $2.5B
- Employees
- 3,000
- Founded
- 2008
- Headquarters
- Mountain View, United States of America
What 11 Arbolus experts think of Google Ad Manager
NPS scores are universally high, with all scores in the 8–10 range and a significant proportion of Promoters. Renewal intent is strongly positive for respondents with spend data: 3 out of 4 high and mid spenders indicated intent to renew, and the remaining respondent was unsure rather than negative. All experts report usage for over one year, indicating deep implementation/stickiness. Key themes include strong satisfaction, high stickiness, and low churn risk, especially among higher spenders.Overall Customer Sentiment: Positive
Who reviewed Google Ad Manager
- C-Suite 50% (6)
- Director 30% (3)
- Manager 20% (2)
Employer names and spend open once the report publishes.
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Sentiment
45 Net Promoter Score, from 11 scored reviews- Promoters 6
- Passives 4
- Detractors 1
Cumulative NPS by month
+0 over 6 months- Apr 9
- May 9
- Jun 9
- Jul 9
- Aug 9
- Sep 9
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 45 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 80%Plan to renew, by seniority
- 67% 3 answers
- 100% 1 answer
- 100% 1 answer
- 9/10 Average score from customers who will renew
- 6/10 Average score from undecided customers
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