Google Marketing Platform (Display & Video 360)
Google Marketing Platform is a suite of integrated advertising and analytics tools from Google, with Display & Video 360 providing programmatic media buying, campaign management, and optimization across display, video, and other digital channels for enterprise marketers and agencies. The platform helps advertisers plan, execute, and measure cross-channel campaigns while leveraging Google’s data and inventory partnerships. It generates revenue primarily through media spend and associated platform fees paid by advertisers and agencies.
- Marketing Automation
- Marketing Analytics & Attribution
- Advertising Technology
- Revenue
- $1.5B
- Employees
- 3,000
- Founded
- 2018
- Headquarters
- Mountain View, United States of America
What 5 Arbolus experts think of Google Marketing Platform (Display & Video 360)
NPS scores are strong, with 100% of experts rating 8 or above, including multiple perfect 10s, indicating broad satisfaction. Renewal intent is positive where provided but with one expert indicating non-renewal at the mid spend level. All customers are in a mature implementation stage (>1 year), suggesting high stickiness and product embedding. The dominant themes are long-term adoption and high advocacy among both users and influencers.Overall Customer Sentiment: Positive
Who reviewed Google Marketing Platform (Display & Video 360)
- C-Suite 50% (3)
- Director 50% (3)
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Sentiment
80 Net Promoter Score, from 5 scored reviews- Promoters 4
- Passives 1
- Detractors 0
Cumulative NPS by month
-1 over 4 months- Feb 10
- Mar 10
- Apr 10
- Aug 9
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 80 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 100% 1 answer
- 0% 1 answer
- 8/10 Average score from customers who will renew
- 10/10 Average score from customers not renewing
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