GOOGLE TAG MANAGER
Google Tag Manager is a free tag management system from Google that allows marketers and developers to deploy and manage analytics, advertising, and other tracking tags on websites and mobile apps without modifying code directly. It serves digital marketers, analysts, and developers by centralizing tag configuration, triggers, and variables in a web-based interface. The product is part of Google’s broader marketing and analytics stack and is offered as a cloud service.
- Marketing Analytics & Attribution
- Data Integration & ETL
- Workflow Automation
- Revenue
- $300.0M
- Employees
- 200
- Founded
- 2012
- Headquarters
- Mountain View, United States of America
What 7 Arbolus experts think of GOOGLE TAG MANAGER
NPS scores are uniformly positive, with two responses at 10, three at 7–9, and none below 7. Renewal intent is strongly positive, with 71% (5 of 7) indicating willingness to renew and the rest either uncertain or not provided. Implementation stages are heavily weighted toward more than one year of usage, indicating platform stickiness. Quantitative data indicates customers value stability, scalability, and integration, with virtually no detractors.Overall Customer Sentiment: Positive
Who reviewed GOOGLE TAG MANAGER
- C-Suite 57% (4)
- Director 43% (3)
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Sentiment
57 Net Promoter Score, from 7 scored reviews- Promoters 4
- Passives 3
- Detractors 0
Cumulative NPS by month
+0 over 4 months- Jul 9
- Apr 9
- Jun 9
- Jul 9
Net Promoter Score across 3 reviews, accumulated up to each month. Category median 57 across 3 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 83%Plan to renew, by seniority
- 100% 3 answers
- 67% 3 answers
- 8.8/10 Average score from customers who will renew
- 7/10 Average score from undecided customers
Top alternatives
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