Google Ads

“I use search advertising to reach people already looking for legal help in defined practice areas. A campaign targeting commercial agreement searches brought in a startup retainer client and developed into recurring monthly work. I also find the spend can produce positive net returns when tracked consistently, making the channel an important part of our client acquisition and visibility strategy.”

“I have used Google Ads for more than ten years to promote ecommerce businesses. Newer sites rely on it heavily, while stopping campaigns can also hurt the performance of more established sites. For launches, I use coordinated campaigns across formats, and for ongoing activity I rely on return-based bidding. I value the platform’s continued evolution and broad merchant tools, while using other channels alongside it.”

“I use Google across search, display, video, Performance Max, and Demand Gen, with tracking and reporting that help connect campaigns to downstream outcomes. The platform lets me coordinate acquisition and retargeting in one account and automate client reporting. In suitable cases, where people already search for the offer, those capabilities support measurable results at scale.”