Arbolus Intelligence

Kajabi

Kajabi.com · Irvine, United States of America

Kajabi is a software platform that enables creators, coaches, and small businesses to build, market, and sell digital products such as online courses, memberships, and coaching programs. Its all‑in‑one solution includes website and landing page building, email marketing, payment processing, and customer management tools. The company generates revenue through subscription plans for access to its SaaS platform and related services.

  • E-commerce Platforms & Storefronts
  • Marketing Automation
  • Payment Processing
Listed in
Revenue
$120.0M
Employees
550
Founded
2010
Headquarters
Irvine, United States of America

What 9 Arbolus experts think of Kajabi

NPS scores are strongly positive, with 75% of reporting experts giving an NPS of 8 or higher and multiple 10s indicating high loyalty. Renewal intent is high among influencers and business owners, with most stating likely renewal. Adoption is deep, with over 80% using Kajabi for more than a year, and multiple experts describe it as core to business operations. Common themes include the value of a unified platform, consistent innovation, and strong support; pricing structure is the principal downside highlighted. Overall Customer Sentiment: Positive

Who reviewed Kajabi

Total customers 9 8 current · 1 former
Reviews growth +4 in six months
Seniority of respondents
  • C-Suite 89% (8)
  • Director 11% (1)
Strategy Analyst C-Suite NPS 9 Will renew Submitted Sep 2026
Strategy Leader C-Suite NPS 8 Undecided Submitted Jun 2026
Founder Director NPS 5 Submitted Jun 2026

Employer names and spend open in the full report, along with the other 6 customers.

Everything 9 customers told us about Kajabi.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

55 Net Promoter Score, from 9 scored reviews
  • Promoters 6
  • Passives 2
  • Detractors 1

Cumulative NPS by month

-2 over 6 months
  • Oct 10
  • Nov 10
  • Feb 9
  • Mar 9
  • Jun 8
  • Sep 8

Net Promoter Score across 1 reviews, accumulated up to each month. Category median 55 across 1 companies.

Praised

  • Modular Pricing Development
  • Target Emerging Entrepreneurs
  • Enhanced Payment Flexibility
  • Continuous Innovation

Criticised

  • Limits on Payment Integration
  • Competition from Flexible Rivals
  • Price-Driven Churn
  • Price Inflexibility and Escalation

What customers say

Continuous Innovation
“Kajabi consistently adds new features and offers business owners fresh possibilities and ways to monetize, showing a clear commitment to innovation.”
Comprehensive Platform
“Kajabi acts as the core of our business, unifying web site, landing pages, customer data, payments, and analytics—all managed internally, which makes moving away difficult.”
High Service Reliability
“The platform always performs well and the support team is responsive and helpful, boosting confidence in ongoing operations.”

Renewal intent

Plan to renew 83%
  • Will renew 5
  • Undecided 1
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 83% 6 answers
  • 9.4/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers

Report

Customer Report - Sep 2026 Sep 2026 9 + 0

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