MIDJOURNEY
Midjourney is an independent research lab that develops an AI-powered image generation platform, allowing users to create images from text prompts via a Discord-based interface and web tools. It serves designers, marketers, creators, and enterprises who pay subscription fees for access to different tiers of image generation capacity and commercial usage rights. The company monetizes through recurring subscription plans and usage-based access to its generative AI models.
- Generative AI Platforms
- Document & Vision AI
- Revenue
- $80.0M
- Employees
- 60
- Founded
- 2021
- Headquarters
- San Francisco, United States of America
What 56 Arbolus experts think of MIDJOURNEY
NPS scores are generally positive, with most experts rating between 7–10, highlighting strong visual quality and concepting speed. Renewal intent is more mixed: high among heavy users and long-term implementers, but lower or undecided among pilot-phase and lower-spending teams. Stickiness is driven by production fit, workflow integration, and perceived legal risk. Key themes: best-in-class photorealism and flexibility for concepting, but barriers to recommending for high-control, branded work due to editing, asset management, and legal gaps.Overall Customer Sentiment: Positive
Who reviewed MIDJOURNEY
- C-Suite 65% (36)
- Director 27% (15)
- Manager 8% (4)
Employer names and spend open in the full report, along with the other 53 customers.
Everything 56 customers told us about MIDJOURNEY.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
17 Net Promoter Score, from 56 scored reviews- Promoters 22
- Passives 22
- Detractors 12
Cumulative NPS by month
+1 over 6 months- May 7
- Jun 7
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 3 reviews, accumulated up to each month. Category median 33 across 3 companies.
Praised
- Workflow and Integration Enhancement
- Enterprise Collaboration and Editing
- Full-Stack Productization
- Versatility for Diverse Use Cases
Criticised
- Brand and Consistency Gaps
- Legal Risk and Indemnification
- Competitive Feature Advancements
- Collaboration and Asset Management
What customers say
Renewal intent
Plan to renew 42%Plan to renew, by seniority
- 50% 14 answers
- 44% 9 answers
- 0% 2 answers
- 0% 1 answer
- 9.2/10 Average score from customers who will renew
- 7/10 Average score from undecided customers
- 4/10 Average score from customers not renewing
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