Arbolus Intelligence

Mintel

mintel.com · Londonderry County Borough, United Kingdom

Mintel is a global market intelligence and research firm that provides consumer, product, and competitive insights to brands, agencies, financial institutions, and consultancies. It offers syndicated market reports, custom research, and data analytics delivered via subscription platforms and advisory services. The company generates revenue through recurring subscriptions to its intelligence services and fees for bespoke research and consulting engagements.

  • Business Intelligence & Dashboards
  • Marketing Analytics & Attribution
Listed in
Revenue
$300.0M
Employees
1,500
Founded
1972
Headquarters
Londonderry County Borough, United Kingdom

What 37 Arbolus experts think of Mintel

NPS results skew positive, with multiple experts reporting NPS of 8–10 and only a minor presence of detractors (NPS 5–6). Renewal intent is strong among high spenders and influencers, with some uncertainty visible in pilot and low spend segments. Most users have fully implemented Mintel for over one year and value its proprietary data and trend analysis, though concerns are rising over competitiveness with AI-powered research. Key feedback themes include praise for data structure and actionable insights, balanced by concerns over cost, freshness of data, and future differentiation as AI matures.Overall Customer Sentiment: Positive

Who reviewed Mintel

Total customers 37 34 current · 3 former
Reviews growth +28 in six months
Seniority of respondents
  • C-Suite 57% (21)
  • Director 26% (10)
  • Manager 17% (6)
Marketing Leader Manager NPS 9 Submitted Feb 2026
Marketing Leader C-Suite NPS 6 Undecided Submitted Jun 2024
Marketing Leader Manager NPS 9 Submitted Jul 2026

Employer names and spend open in the full report, along with the other 34 customers.

Everything 37 customers told us about Mintel.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

35 Net Promoter Score, from 37 scored reviews
  • Promoters 17
  • Passives 16
  • Detractors 4

Cumulative NPS by month

+0 over 6 months
  • Apr 8
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 4 reviews, accumulated up to each month. Category median 29 across 4 companies.

Praised

  • Personalized, Real-Time Trend Identification
  • Transparent Sourcing in AI Analytics
  • AI-native Experience
  • Compelling Interface and Insights

Criticised

  • Actionability Gap
  • Cost versus AI-enabled Alternatives
  • Information Freshness in Fast-moving Markets
  • Potential for Churn due to Cost and Overlap

What customers say

Compelling Interface and Insights
“I find the interface and insights very compelling and helpful for supporting both my research and customer-facing tasks.”
Strategic and Proprietary Research Depth
“The combination of structured research, consumer insight, and trend analysis gives us strong strategic context for decision making.”
Comprehensive Data Insights
“It's a great product with lots of data insights.”

Renewal intent

Plan to renew 56%
  • Will renew 5
  • Undecided 4
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 43% 7 answers
  • Director 100% 1 answer
  • Manager 100% 1 answer
  • 8.6/10 Average score from customers who will renew
  • 7/10 Average score from undecided customers

Top alternatives

Most weighed by Mintel customers

Report

Customer Report - Oct 2026 Oct 2026 37 + 1

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