Arbolus Intelligence

Netflix

netflix.com · Los Gatos, United States of America

Netflix is a global streaming entertainment company that provides on-demand movies, TV series, and original content to consumers over the internet via subscription plans. It operates a direct-to-consumer platform accessible on connected devices worldwide and generates revenue primarily from monthly membership fees. The company also licenses and produces content across multiple genres and languages for international audiences.

  • Content & Digital Asset Management
  • E-commerce Platforms & Storefronts
Listed in
Revenue
$34.1B
Employees
13,000
Founded
1997
Headquarters
Los Gatos, United States of America

What 151 Arbolus experts think of Netflix

The NPS distribution is heavily skewed positive, with over 80% rating 8 or higher. Most high spenders indicate strong renewal intent and sustained adoption over more than a year. Stickiness is supported by widespread multi-device use, regular content updates, and platform reliability. Key feedback themes include appreciation for content variety, strong recommendation systems, and criticism of rising prices and content churn. Overall Customer Sentiment: Positive

Who reviewed Netflix

Total customers 151 146 current · 5 former
Reviews growth +138 in six months
Seniority of respondents
  • C-Suite 54% (82)
  • Director 15% (23)
  • Manager 31% (47)
People Partner Director NPS 9 Submitted Apr 2026
Design Executive Director NPS 5 Will renew Submitted Nov 2025
Executive C-Suite NPS 10 Submitted Feb 2026

Employer names and spend open in the full report, along with the other 148 customers.

Everything 151 customers told us about Netflix.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

Open the full report

Sentiment

66 Net Promoter Score, from 150 scored reviews
  • Promoters 106
  • Passives 37
  • Detractors 7

Cumulative NPS by month

+1 over 6 months
  • May 8
  • Jun 8
  • Jul 8
  • Aug 9
  • Sep 9
  • Oct 9

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 58 across 2 companies.

Praised

  • Enhance Personalization and Search
  • Better Analytics for Advertisers and Researchers
  • Expand Local and Regional Content Libraries
  • Global Scale and Content Leadership

Criticised

  • Competitive Local Offerings
  • Substitution by Stronger Content Bundles
  • AI-Driven Content Aggregators
  • Local Content Limitations

What customers say

Global Scale and Content Leadership
“We selected Netflix for its unmatched brand presence, large consumer network, and ability to amplify production visibility in the entertainment market.”
Premium Viewing Environment and Brand Safety
“Its audience engagement and premium content make Netflix an ideal choice for brand-safe advertising and superior campaign impact, especially among hard-to-engage professional groups.”
Best-in-Class Personalization and Stability
“Netflix stands out for its global content variety, rock-solid streaming stability, and recommendations that make finding content efficient and engaging.”

Renewal intent

Plan to renew 73%
  • Will renew 22
  • Undecided 7
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 67% 15 answers
  • Director 100% 6 answers
  • Manager 63% 8 answers
  • Not specified 100% 1 answer
  • 8.6/10 Average score from customers who will renew
  • 8.6/10 Average score from undecided customers
  • 8/10 Average score from customers not renewing

Top alternatives

Most weighed by Netflix customers

Report

Customer Report - Oct 2026 Oct 2026 151 + 47

Other companies in both categories with a customer report.

See all 1,392 IT Infrastructure & Cloud companies →

For people who use Netflix

Do you use Netflix at work?

Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.

  • 151 customers of Netflix have already contributed
Share your experience

Takes a few minutes. Your identity stays anonymous.