Newzoo
Newzoo is a market intelligence and analytics firm focused on the global games, esports, and mobile markets, providing data, forecasts, and consumer insights to game publishers, media companies, investors, and brands. It monetizes through subscription-based data platforms, custom research, and consulting services that help clients understand market size, audience behavior, and competitive dynamics.
- Business Intelligence & Dashboards
- Marketing Analytics & Attribution
- Revenue
- $25.0M
- Employees
- 150
- Founded
- 2007
- Headquarters
- Amsterdam-Zuidoost, Netherlands
What 8 Arbolus experts think of Newzoo
The NPS distribution is weighted toward the positive, with 2 ratings of 10, 2 ratings of 9, 3 ratings of 8, 1 rating of 6, and 1 rating of 5. Renewal intent is mixed: 44% of respondents are unsure about renewal, suggesting hesitation or evaluation, while the remainder are committed to renewal. Stickiness is evident, as 56% of responses indicate more than one year of usage, and most users past one year show higher NPS. Key themes include strong satisfaction among high spenders and longer-tenured users, but lower satisfaction and uncertainty among low spenders and newer adopters.Overall Customer Sentiment: Positive
Who reviewed Newzoo
- C-Suite 62% (5)
- Director 38% (3)
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Sentiment
12 Net Promoter Score, from 8 scored reviews- Promoters 3
- Passives 3
- Detractors 2
Cumulative NPS by month
-1 over 3 months- Jun 9
- Jul 9
- May 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 10 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 38%Plan to renew, by seniority
- 40% 5 answers
- 33% 3 answers
- 9/10 Average score from customers who will renew
- 7.4/10 Average score from undecided customers
Top alternatives
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