NordVPN

nordvpn.com · Panama City, Panama

NordVPN is a cybersecurity company that provides virtual private network (VPN) services to consumers and businesses to secure internet traffic, protect privacy, and bypass geographic restrictions. Its subscription-based service offers encrypted connections, threat protection features, and tools for secure remote access across desktops, mobile devices, and routers. The company generates revenue through recurring subscription plans and related security add-on products.

  • Network & Cloud Security
  • Cybersecurity Services
Revenue
$200.0M
Employees
1,200
Founded
2012
Headquarters
Panama City, Panama

What 11 Arbolus experts think of NordVPN

NPS distribution skews positively: 50% of respondents score 9 or 10; others range from 4 to 8. Strongest promoters are users in IT security roles. Most experts demonstrate high stickiness, with 80%+ using NordVPN for more than 1 year. Key themes include ease of use, robust privacy, and reliable cross-device performance. Main concerns are renewal price hikes and occasional speed or compatibility issues. Renewal intent is generally positive, with cost sensitivity emerging among influencers. Overall Customer Sentiment: Positive

Who reviewed NordVPN

Total customers 11 11 current · 0 former
Reviews growth +10 in six months
Seniority of respondents
  • C-Suite 88% (10)
  • Director 12% (1)
Not specified C-Suite NPS 6
Other Generalist Not specified NPS 8
Engineering Engineer Not specified NPS 8

Employer names and spend open in the full report, along with the other 8 customers.

Everything 11 customers told us about NordVPN.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

36 Net Promoter Score, from 11 scored reviews
  • Promoters 6
  • Passives 3
  • Detractors 2

Cumulative NPS by month

-2 over 6 months
  • Apr 10
  • May 10
  • Jun 10
  • Jul 9
  • Aug 9
  • Sep 8

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 43 across 2 companies.

Praised

  • Enhanced Transparency
  • AI-Powered Connection Optimization
  • Competitive Pricing Models
  • Ease of Use and Accessibility

Criticised

  • AI as a Substitute
  • Competitive Performance
  • Website Access Barriers
  • Price Sensitivity

What customers say

Ease of Use and Accessibility
“I appreciate that NordVPN is straightforward to use and doesn’t require much technical knowledge, making it accessible to many users.”
Cross-Platform Convenience
“The biggest advantages are the encrypted connection, broad server network, and how easy it is to use across different devices.”
Robust Privacy and Security
“I use NordVPN to protect my internet connection and maintain privacy online, especially when working remotely or traveling.”

Renewal intent

Plan to renew 50%
  • Will renew 1
  • Undecided 0
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 50% 2 answers
  • 10/10 Average score from customers who will renew
  • 4/10 Average score from customers not renewing

Top alternatives

Most weighed by NordVPN customers

Report

For people who use NordVPN

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