Arbolus Intelligence

Nosto

nosto.com · Londonderry County Borough, United Kingdom

Nosto is an ecommerce personalization and merchandising platform that helps online retailers deliver individualized product recommendations, content, and shopping experiences across web, mobile, email, and other channels. Its SaaS platform uses behavioral and transactional data to optimize product discovery, onsite search, merchandising, and marketing campaigns to increase conversion and average order value. Nosto generates revenue through subscription and usage-based fees paid by brands and retailers using its cloud-based software.

  • E-commerce Platforms & Storefronts
  • Marketing Automation
  • Product Analytics & Feedback
Listed in
Revenue
$45.0M
Employees
260
Founded
2011
Headquarters
Londonderry County Borough, United Kingdom

What 9 Arbolus experts think of Nosto

Nosto's NPS scores range widely, with highs at 10 and lows at 2, illustrating mixed advocacy and several neutral or detractor positions. Renewal intent is uncertain for a majority, with only clear "No" responses indicated for influencers and mid/high spend users. Stickiness is moderate, as a portion of users are reported as offboarding or unsure. Major themes are reliability and business impact for larger, established teams, but onboarding friction, value realization for low-traffic sites, and the necessity for ongoing optimization dampen satisfaction for some higher-profile brands.Overall Customer Sentiment: Neutral

Who reviewed Nosto

Total customers 9 9 current · 0 former
Reviews growth +4 in six months
Seniority of respondents
  • C-Suite 89% (8)
  • Director 11% (1)
Marketing Leader Director NPS 3 Not renewing Submitted Dec 2025
Marketing Leader C-Suite NPS 7 Undecided Submitted Jan 2026
Marketing Leader C-Suite NPS 8 Undecided Submitted Jun 2026

Employer names and spend open in the full report, along with the other 6 customers.

Everything 9 customers told us about Nosto.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

Open the full report

Sentiment

-11 Net Promoter Score, from 9 scored reviews
  • Promoters 2
  • Passives 4
  • Detractors 3

Cumulative NPS by month

+2 over 5 months
  • Dec 4
  • Jan 5
  • May 5
  • Jun 5
  • Jul 6

Net Promoter Score across 1 reviews, accumulated up to each month. Category median -11 across 1 companies.

Praised

  • Expansion of AI-Driven Personalization
  • Broader Omnichannel Personalization
  • Advanced Analytics and Custom Experimentation
  • Strong Integration and Ease of Implementation

Criticised

  • Integration and Customization Constraints
  • Switching to More Advanced AI Competitors
  • Consolidation Due to Rising Costs
  • Gaps in Experimentation and Customization

What customers say

Strong Integration and Ease of Implementation
“We chose Nosto since it fit our stack well, could be implemented quickly, and didn't add overhead—unlike some competitors.”
Reliable Personalization and Commercial Impact
“I recommend Nosto because it helped us improve ecommerce performance with reliable personalization and measurable increases in conversion and revenue.”
Business-Centric Insights for Marketing Teams
“Nosto supports our marketing teams with actionable customer data and automation to engage customers more effectively.”

Renewal intent

Plan to renew 0%
  • Will renew 0
  • Undecided 4
  • Not renewing 3

Plan to renew, by seniority

  • C-Suite 0% 6 answers
  • Director 0% 1 answer
  • 6.5/10 Average score from undecided customers
  • 4/10 Average score from customers not renewing

Report

Customer Report - Jul 2026 Jul 2026 9 + 0

Other companies in both categories with a customer report.

See all 3,014 Data & Analytics companies →

For people who use Nosto

Do you use Nosto at work?

Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.

  • 9 customers of Nosto have already contributed
Share your experience

Takes a few minutes. Your identity stays anonymous.