Numerator
Numerator is a market research and consumer insights company that combines panel data, retail purchase data, and survey feedback to help brands and retailers understand consumer behavior and measure marketing and promotional effectiveness. It operates a large, technology-enabled consumer panel and analytics platform, selling subscription data products and custom research services primarily to CPG manufacturers, retailers, and agencies.
- Business Intelligence & Dashboards
- Marketing Analytics & Attribution
- Data Integration & ETL
- Revenue
- $350.0M
- Employees
- 2,000
- Founded
- 2010
- Headquarters
- Chicago Loop, United States of America
What 19 Arbolus experts think of Numerator
The NPS distribution is bimodal, with multiple scores of 9-10 from regular users but low scores (4) from high-spend influencers, especially in offboarding phases. Renewal intent is split: high spenders report non-renewal, while committed users report ongoing adoption. Most users engaging for more than one year yield high satisfaction, but internal disputes on value for cost and workflow fit are apparent. Key feedback themes include the need for internal analyst support to drive value, debate between departments on ownership, and ROI skepticism at higher spend levels.Overall Customer Sentiment: Neutral
Who reviewed Numerator
- C-Suite 63% (12)
- Director 37% (7)
Employer names and spend open in the full report, along with the other 16 customers.
Everything 19 customers told us about Numerator.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
47 Net Promoter Score, from 19 scored reviews- Promoters 12
- Passives 4
- Detractors 3
Cumulative NPS by month
-1 over 6 months- Mar 9
- May 9
- Jun 9
- Jul 9
- Aug 8
- Sep 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 37 across 2 companies.
Praised
- Supports Promotion and Competitive Planning
- Visual Reporting Enhances Communications
- Enables Real-Time Ad Activity Analysis
- Enhance Workflow Integration
Criticised
- Requires Intensive Internal Analyst Support
- Questionable ROI for Cost
- Departmental Disagreement on Value
- AI Solutions Could Replace Service
What customers say
Renewal intent
Plan to renew 56%Plan to renew, by seniority
- 50% 6 answers
- 67% 3 answers
- 8.6/10 Average score from customers who will renew
- 6.7/10 Average score from undecided customers
- 4/10 Average score from customers not renewing
Top alternatives
Most weighed by Numerator customers
Report
More in Data & Analytics and Consulting & Professional Services
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For people who use Numerator
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