Pinterest is a visual discovery and bookmarking platform where consumers search, save, and organize images and ideas across categories such as home, fashion, food, and DIY. The company generates revenue primarily through digital advertising, offering promoted pins and performance-based ad solutions to brands and retailers targeting its user base. It operates a global consumer internet platform accessible via web and mobile apps.
- Marketing Analytics & Attribution
- Advertising Technology
- Customer Data Platform
- Revenue
- $3.2B
- Employees
- 4,500
- Founded
- 2010
- Headquarters
- San Francisco, United States of America
What 112 Arbolus experts think of Pinterest
Pinterest exhibits a strong positive NPS, with most scores ranging from 8 to 10. The majority express intent to renew, particularly among high spenders and influencers. Stickiness remains high, as most users have adopted Pinterest for over a year. Key feedback highlights strengths in visual discovery and idea organization, with weaknesses around ad clutter and need for more advanced search. Positive
Who reviewed Pinterest
- C-Suite 44% (49)
- Director 23% (26)
- Manager 33% (37)
Employer names and spend open in the full report, along with the other 109 customers.
Everything 112 customers told us about Pinterest.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
55 Net Promoter Score, from 112 scored reviews- Promoters 69
- Passives 36
- Detractors 7
Cumulative NPS by month
+1 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 9
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 48 across 2 companies.
Praised
- AI-Powered Personalization
- AI-Enhanced Visual Generation
- Bridging Inspiration and Action
- Breadth and Ease of Visual Inspiration
Criticised
- Algorithmic and Attribution Concerns
- Alternative Visual Platforms
- AI Visual Generation Disruption
- Gap Between Inspiration and Execution
What customers say
Renewal intent
Plan to renew 81%Plan to renew, by seniority
- 75% 12 answers
- 80% 10 answers
- 100% 3 answers
- 100% 1 answer
- 8.8/10 Average score from customers who will renew
- 7.3/10 Average score from undecided customers
- 5/10 Average score from customers not renewing
Top alternatives
Most weighed by Pinterest customers
Report
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