Prima Assicurazioni

prima.it · Milan, Italy

Prima Assicurazioni is an Italian digital insurance company that distributes car, motorcycle, van, home and other personal insurance policies online and through partner networks. It uses a technology-driven platform and data analytics to underwrite and manage policies while relying on risk carriers for underwriting capacity. The company serves retail consumers and small businesses in Italy and selected European markets, generating revenue from insurance premiums and commissions.

Revenue
$350.0M
Employees
900
Founded
2015
Headquarters
Milan, Italy

What 9 Arbolus experts think of Prima Assicurazioni

NPS scores are predominantly positive, with 56% of respondents posting scores of 8 or 9. Only one user rated an NPS of 3, yet still indicated intent to renew. 67% of customers expressed clear renewal intent, with only one mid-spender indicating offboarding.Stickiness is strong: 89% have used the solution for more than one year, suggesting high adoption maturity. The primary sentiment theme is positive, driven by high spenders and long-term users, with limited dissatisfaction present.Overall Customer Sentiment: Positive

Who reviewed Prima Assicurazioni

Total customers 9 8 current · 1 former
Reviews growth +9 in six months
Seniority of respondents
  • C-Suite 56% (5)
  • Director 22% (2)
  • Manager 22% (2)
Executive C-Suite NPS 9 Will renew
Finance Executive C-Suite NPS 9 Will renew
Revenue Leader C-Suite NPS 8 Will renew

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Sentiment

33 Net Promoter Score, from 9 scored reviews
  • Promoters 4
  • Passives 4
  • Detractors 1

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 78%
  • Will renew 7
  • Undecided 1
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 80% 5 answers
  • Director 50% 2 answers
  • Manager 100% 2 answers
  • 7.9/10 Average score from customers who will renew
  • 7/10 Average score from undecided customers
  • 8/10 Average score from customers not renewing

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