RightSpend

rightspend.com · Londonderry County Borough, United Kingdom

RightSpend provides a marketing procurement and benchmarking platform that helps brands and procurement teams analyze, benchmark, and optimize their marketing and agency spend using proprietary rate data and analytics. The company serves large enterprises and global brands, enabling them to negotiate better agency fees and improve return on marketing investment. It generates revenue through subscription access to its SaaS platform and related advisory services.

  • Procurement & Sourcing
  • Business Intelligence & Dashboards
Revenue
$6.0M
Employees
35
Founded
2013
Headquarters
Londonderry County Borough, United Kingdom

What 15 Arbolus experts think of RightSpend

NPS ratings cluster at 8-10 for a majority of experts, with only two scores at or below 6, indicating generally positive user sentiment. Renewal intent is consistently strong among mid and high spenders, and most customers are in active use or expansion phases, with only isolated uncertainty in pilot deployments. Key feedback themes include high value from marketing benchmarks, strong support, and integration quality, balanced against challenges in specialized local coverage and reliance on disciplined data input. There is cautious optimism for future expansion. Overall Customer Sentiment: Positive

Who reviewed RightSpend

Total customers 15 11 current · 4 former
Reviews growth +8 in six months
Seniority of respondents
  • C-Suite 60% (9)
  • Director 33% (5)
  • Manager 7% (1)
Engineering Manager Director NPS 8 Will renew
Revenue Partner Director NPS 8 Will renew
Operations Leader Director NPS 8 Will renew

Employer names and spend open in the full report, along with the other 12 customers.

Everything 15 customers told us about RightSpend.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

-6 Net Promoter Score, from 15 scored reviews
  • Promoters 2
  • Passives 10
  • Detractors 3

Cumulative NPS by month

+1 over 6 months
  • Apr 7
  • May 7
  • Jun 7
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 9 reviews, accumulated up to each month. Category median 22 across 9 companies.

Praised

  • Integration and Support as Growth Catalysts
  • Selective Expansion into New Workflows
  • AI-Driven Workflow Automation
  • Delivers High Value for Core Workflows

Criticised

  • Competitive Pressure in Specialized Verticals
  • AI Automation Could Disrupt
  • Switching Risk on Support or Cost Changes
  • Relies on Disciplined Data Input

What customers say

Delivers High Value for Core Workflows
“I would recommend RightSpend because it delivers clear value for marketing benchmarks and agency evaluation, especially where procurement insight is a key factor.”
Enables Consistent Agency Performance Review
“Running structured agency performance reviews across business units has created more consistent evaluations and clearer follow-up actions with agencies.”
Facilitates Negotiation Savings
“One use case is benchmarking agency rates and scopes before negotiations, which has strengthened our negotiation positions and quantified savings opportunities.”

Renewal intent

Plan to renew 75%
  • Will renew 9
  • Undecided 3
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 71% 7 answers
  • Director 75% 4 answers
  • Manager 100% 1 answer
  • 8/10 Average score from customers who will renew
  • 6.3/10 Average score from undecided customers

Top alternatives

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